Comparison

Compare Constant Contact vs Drip

See this comparison of Constant Contact vs Drip.

Snapshot

A tool to easily create design email and create marketing campaigns.

Snapshot

Email marketing campaigns with customer relationship management.

For

A small business that wants a simple tool to easily create marketing emails.

For

Customers looking for advanced audience segmentation and advanced automated campaigns.

Who are Constant Contact?

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

What is Drip?

Drip is an email marketing tool with a focus on helping you connect with customers. This means it has more of a focus on Electronic Customer Relationship Management (ECRM) than other competitors in this category. Drip is a good option if you want to create highly personalised and targeted email marketing campaigns, to help drive engagement.

Profile: Constant Contact

Category:
Email Marketing Tools
Website:
constantcontact.com
Founded:
1995
Headquartered:
Waltham, MA, US
Deployment:
Cloud
Starting Price:
$20 / month, price increases with the number of contacts
Suitable For:
Small Businesses

Profile: Drip

Category:
Email Marketing Tools
Website:
drip.com
Founded:
2013
Headquartered:
Minneapolis, MN, US
Deployment:
Cloud
Starting Price:
$49 / month for up to 2,500 contacts
Suitable For:
SMBs seeking marking automation

Features

  • Designing an email template is easy, with a range of pre-made templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

Features

  • This platform integrates with a range of other services so you can bring your marketing efforts together
  • Supports a range of automated and one-off email campaigns
  • Accessible and clear reports and analytics on offer, showing custom conversion tracking statistics
  • Advanced automation features to send out email campaigns easily
  • Offers social media marketing campaign functionality
  • Advanced customization and audience segmentation features so you can customize campaigns to niche emails
  • Strong CRM and personalization capabilities

Expert Insight

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging.

However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past. Constant Contact is a however a good option to consider for companies looking for an easy to use email marketing tool.