Product Comparison

Constant Contact vs Drip

Common Comparisons

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: December 18th 2018

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

Benefits of Constant Contact:

  • Designing an email template is extremely easy, and there’s a good range of premade templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes showing A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

What you should know about Constant Contact:

  • The service could offer more automation functions, to allow you to send emails automatically
  • Very high cost service compared to other services in this market
  • Customers report that there can be long waiting times for support
  • There are not a lot of options if you’re looking to fully customise your campaigns
  • Emails have been known to be marked as spam

Expert Insights Verdict on Constant Contact:

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging. However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past.

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: January 7th 2019

Drip is an email marketing tool with a focus on helping you connect with customers. This means it has more of a focus on Electronic Customer Relationship Management (ECRM) than other competitors in this category. Drip is a good option if you want to create highly personalised and targeted email marketing campaigns, to help drive engagement.

Benefits of Drip

  • This platform integrates with a range of other services so you can bring your marketing efforts together
  • Supports a range of automated and one-off email campaigns
  • Accessible and clear reports and analytics on offer, showing custom conversion tracking statistics
  • Advanced automation features to send out email campaigns easily
  • Social media advertising can be created with this service
  • Advanced customisation and audience segmentation features so you can customise campaigns to niche emails
  • Suited to customers looking for strong CRM and personalisation capabilities

What you should know about Drip

  • This service is more complex than other service and there are a few more steps involved in getting a campaign up and running
  • Email and text editor is not as intuitive as some other email marketing tools in this category
  • The service has is priced higher than some competitors, but does offer some more advanced features

Expert Insights Verdict on Drip

Drip is an advanced email marketing tool which offers businesses advanced email marketing functionality. It supports a range of customisable email campaigns, with a granular email designer and text editor. The main focus and strength of this service is CRM. There are multiple options for managing contacts and leads which allow you to create niche customer segments and demographics. This can help you manage your contacts and audience more effectively. It can also help you to create more targeted personalised campaigns that are more engaged to audiences.

This service has a higher price point than some alternatives, and there are a few more steps involved in getting it set up. But for customers looking for advanced audience segmentation and customisable features, this is a good option.

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: December 18th 2018

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

Benefits of Constant Contact:

  • Designing an email template is extremely easy, and there’s a good range of premade templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes showing A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

What you should know about Constant Contact:

  • The service could offer more automation functions, to allow you to send emails automatically
  • Very high cost service compared to other services in this market
  • Customers report that there can be long waiting times for support
  • There are not a lot of options if you’re looking to fully customise your campaigns
  • Emails have been known to be marked as spam

Expert Insights Verdict on Constant Contact:

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging. However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past.

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: January 7th 2019

Drip is an email marketing tool with a focus on helping you connect with customers. This means it has more of a focus on Electronic Customer Relationship Management (ECRM) than other competitors in this category. Drip is a good option if you want to create highly personalised and targeted email marketing campaigns, to help drive engagement.

Benefits of Drip

  • This platform integrates with a range of other services so you can bring your marketing efforts together
  • Supports a range of automated and one-off email campaigns
  • Accessible and clear reports and analytics on offer, showing custom conversion tracking statistics
  • Advanced automation features to send out email campaigns easily
  • Social media advertising can be created with this service
  • Advanced customisation and audience segmentation features so you can customise campaigns to niche emails
  • Suited to customers looking for strong CRM and personalisation capabilities

What you should know about Drip

  • This service is more complex than other service and there are a few more steps involved in getting a campaign up and running
  • Email and text editor is not as intuitive as some other email marketing tools in this category
  • The service has is priced higher than some competitors, but does offer some more advanced features

Expert Insights Verdict on Drip

Drip is an advanced email marketing tool which offers businesses advanced email marketing functionality. It supports a range of customisable email campaigns, with a granular email designer and text editor. The main focus and strength of this service is CRM. There are multiple options for managing contacts and leads which allow you to create niche customer segments and demographics. This can help you manage your contacts and audience more effectively. It can also help you to create more targeted personalised campaigns that are more engaged to audiences.

This service has a higher price point than some alternatives, and there are a few more steps involved in getting it set up. But for customers looking for advanced audience segmentation and customisable features, this is a good option.