Comparison

Compare Constant Contact vs GetResponse

See this comparison of Constant Contact vs GetResponse.

Snapshot

A tool to easily create design email and create marketing campaigns.

For

A small business that wants a simple tool to easily create marketing emails.

Not For

A business who wants the most customizable email templates and automation features at a competitive price.

Who are Constant Contact?

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

Profile: Constant Contact

Category:
Email Marketing Tools
Website:
constantcontact.com
Founded:
1995
Headquartered:
Waltham, MA, US
Deployment:
Cloud
Starting Price:
$20 / month, price increases with the number of contacts
Suitable For:
Small Businesses

Features

  • Designing an email template is easy, with a range of pre-made templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

Expert Insight

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging.

However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past. Constant Contact is a however a good option to consider for companies looking for an easy to use email marketing tool.

Snapshot

Email marketing and automated email campaign tool.

For

Businesses looking to easily create personalized emails and newsletters.

Not For

Enterprise sized businesses looking for the most customizable product available.

Who are GetResponse?

GetResponse is a Polish company, with customers in over 182 countries. They offer a comprehensive email marketing tool with a lot of features. GetResponse has a focus on creating newsletter content alongside email campaigns. The services also offers a range of automated emails, and tools to make the most out of your readership with personalised campaigns. GetResponse has a focus on being user friendly without compromising on features.

Profile: GetResponse

Category:
Email Marketing Tools
Website:
getresponse.com
Founded:
1998
Headquartered:
Poland
Deployment:
Cloud
Starting Price:
$20 / month, price increases with contacts & functionality
Suitable For:
SMB

Features

  • Perfect tool for businesses looking to create engaging and high quality newsletters
  • The service has deliverability rates of over 99%, meaning your emails are unlikely to be marked as spam
  • Service offers over 500 pre-built templates and 1000 stock images to use in your design templates
  • Service automatically scales emails to fit all devices and mobile editor allows you to fine tune this
  • Dynamic content and audience segmentation allows you to include recipients name and locations within emails
  • Much cheaper than some competitors for the basic plans
  • GetResponse has a range of reports and analysis, including open rate, engagement, segmentation reports and ROI
  • Great ‘Perfect Timing’ tool which ensures that messages are sent when a user is most likely to be active
  • Unique landing page editor to help you generate more leads
  • 99%

Expert Insight

GetResponse offers a popular email marketing tool. It’s very easy to use to create high quality emails and newsletters to use in your marketing. The service has high deliverability rates and offers a range of good features to help your marketing stand outs. This includes dynamic content and personalisation. The service offers a good range of customisability options, and a unique landing page editor.

GetResponse’s basic plan is far cheaper than some competitors, although some features are only available on higher cost plans. Some people have also suggested that although there is a huge number of templates available, they could be more modernised. This service is a good option for an easy to use email and newsletter marketing tool.