Product Comparison

Constant Contact vs GetResponse

Common Comparisons

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: December 18th 2018

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

Benefits of Constant Contact:

  • Designing an email template is extremely easy, and there’s a good range of premade templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes showing A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

What you should know about Constant Contact:

  • The service could offer more automation functions, to allow you to send emails automatically
  • Very high cost service compared to other services in this market
  • Customers report that there can be long waiting times for support
  • There are not a lot of options if you’re looking to fully customise your campaigns
  • Emails have been known to be marked as spam

Expert Insights Verdict on Constant Contact:

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging. However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past.

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: December 18th 2018

GetResponse is a Polish company, with customers In over 182 countries. They offer a comprehensive email marketing tool with a lot of features. GetResponse has a focus on creating newsletter content alongside email campaigns. The services also offers a range of automated emails, and tools to make the most out of your readership with personalised campaigns. GetResponse has a focus on being user friendly without compromising on features.

Benefits of GetResponse

  • Perfect tool for businesses looking to create engaging and high quality newsletters
  • The service has deliverability rates of over 99%, meaning your emails are unlikely to be marked as spam
  • Service offers over 500 pre-built templates and 1000 stock images to use in your design templates
  • Service automatically scales emails to fit all devices and mobile editor allows you to fine tune this
  • Dynamic content and audience segmentation allows you to include recipients name and locations within emails
  • Much cheaper than some competitors for the basic plans
  • GetResponse has a range of good reports and analysis, including open rate, engagement, segmentation reports and ROI
  • Great ‘Perfect Timing’ tool which ensures that messages are sent when a user is most likely to be active
  • Unique landing page editor to help you generate more leads

What you should know about GetResponse

  • There is a lack of customizable calls to action
  • There has been some criticism of the customer support
  • Has issues with being marked as spam
  • Dedicated IP addresses only available for Enterprise customers

Expert Insights Verdict on GetResponse

GetResponse offers a popular email marketing tool. It’s very easy to use to create high quality emails and newsletters to use in your marketing. The service has high deliverability rates and offers a range of good features to help your marketing stand outs. This includes dynamic content and personalisation. The service offers a good range of customisability options, and a unique landing page editor.

GetResponse’s basic plan is far cheaper than some competitors, although some features are only available on higher cost plans. Some people have also suggested that although there is a huge number of templates available, they could be more modernised. This service is a good options for an easy to use email and newsletter marketing tool.

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: December 18th 2018

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

Benefits of Constant Contact:

  • Designing an email template is extremely easy, and there’s a good range of premade templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes showing A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

What you should know about Constant Contact:

  • The service could offer more automation functions, to allow you to send emails automatically
  • Very high cost service compared to other services in this market
  • Customers report that there can be long waiting times for support
  • There are not a lot of options if you’re looking to fully customise your campaigns
  • Emails have been known to be marked as spam

Expert Insights Verdict on Constant Contact:

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging. However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past.

Overall Score
Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Summary

Review date: December 18th 2018

GetResponse is a Polish company, with customers In over 182 countries. They offer a comprehensive email marketing tool with a lot of features. GetResponse has a focus on creating newsletter content alongside email campaigns. The services also offers a range of automated emails, and tools to make the most out of your readership with personalised campaigns. GetResponse has a focus on being user friendly without compromising on features.

Benefits of GetResponse

  • Perfect tool for businesses looking to create engaging and high quality newsletters
  • The service has deliverability rates of over 99%, meaning your emails are unlikely to be marked as spam
  • Service offers over 500 pre-built templates and 1000 stock images to use in your design templates
  • Service automatically scales emails to fit all devices and mobile editor allows you to fine tune this
  • Dynamic content and audience segmentation allows you to include recipients name and locations within emails
  • Much cheaper than some competitors for the basic plans
  • GetResponse has a range of good reports and analysis, including open rate, engagement, segmentation reports and ROI
  • Great ‘Perfect Timing’ tool which ensures that messages are sent when a user is most likely to be active
  • Unique landing page editor to help you generate more leads

What you should know about GetResponse

  • There is a lack of customizable calls to action
  • There has been some criticism of the customer support
  • Has issues with being marked as spam
  • Dedicated IP addresses only available for Enterprise customers

Expert Insights Verdict on GetResponse

GetResponse offers a popular email marketing tool. It’s very easy to use to create high quality emails and newsletters to use in your marketing. The service has high deliverability rates and offers a range of good features to help your marketing stand outs. This includes dynamic content and personalisation. The service offers a good range of customisability options, and a unique landing page editor.

GetResponse’s basic plan is far cheaper than some competitors, although some features are only available on higher cost plans. Some people have also suggested that although there is a huge number of templates available, they could be more modernised. This service is a good options for an easy to use email and newsletter marketing tool.