Comparison

Compare Crazy Egg vs VWO

See this comparison of Crazy Egg vs VWO.

Snapshot

A tool to help customers identify changes that will help increase website conversions with strong A/B testing.

For

Customers looking for a way to monitor user behavior to test changes with A/B testing.

Not For

Customers looking to create polls and surveys to put on their website.

What is Crazy Egg?

Crazy Egg is used by on over 300,000 websites to monitor user behavior. This allows you to improve your website design. Crazy Egg has a focus on helping customers identify what need improving about a website and helping them to test new ideas. They offer a range of features to help implement this. Heatmaps and recordings are offered to help visualize how customers use the website. There are a range of AB tests on offer to help you try out new ideas. A unique feature of Crazy Egg is an editor which allows you to directly make changes to your website without going through a developer. This allows you to easily test new ideas – but will not work with all websites.

Profile: Crazy Egg

Category:
Website Conversion Tools
Website:
crazyegg.com
Founded:
2005
Headquartered:
La Mirada, CA, US
Deployment:
Script install on website header
Starting Price:
$24 / month
Suitable For:
Website design, Marketing Agencies

Features

  • Website editor functionality makes it easy to test new designs without going through a developer
  • Simple to use and intuitive A/B testing functionality
  • The visitor recording feature is intuitive and will help identify usability issues with your website
  • Confetti heat map is a unique feature which allows you to drill down to individual clicks that can be segmented by different metrics
  • Good customer relationship management features

Expert Insight

Crazy Egg is a good option if you are looking for user behavior management and session recording. These two features are easy to use and offer a range of information. The Confetti heat map option goes beyond what some competitors offer. You can see individual mouse clicks rather than clusters and break down how different demographics are using this site. This can help you optimize your content for all users. The A/B testing feature is also great, so you can get reports on how changes you make are affecting how people use it. This allows you to improve your engagement rate and capture more leads.

The service is missing a few features that competitors offer, such as the ability to create forms and polls to go on the site. You also cannot view real time user behaviors. This isn’t what you would expect from a high cost service, but this platform does work very well as session recording software. The ability to edit your site and view granular heat mapping options are also features unique to this service. This is a good option to consider for those looking for advanced heat maps and A/B testing functionality.

VWO

Snapshot

Data and experiment driven website conversion platform.

For

Enterprise & Agency users looking for a fully featured, granular and data driven website conversion tool.

Not For

Small businesses looking for an easy to use service to make their site more usable without needing to spend time learning a new platform.

What is VWO?

The Visual Website Optimizer (VWO) platform is a website conversion tool with a focus on data-driven testing and experimentation. This platform aims to help you research how your customers behave on your site, plan and carry out tests to increase engagement, and then test how well these measures have worked. As you would expect, the major features this platform offers are AB testing and conversion optimization. This platform is based out of India and is aimed towards large enterprise sized businesses – with infrastructure they argue can handle billions of events per hour.

Profile: VWO

Category:
Website Conversion Tools
Website:
vwo.com
Founded:
2009
Headquartered:
Delhi, India
Deployment:
Javascript code inserted onto website
Starting Price:
Request Quote
Suitable For:
Agencies

Features

  • Suitable platform for enterprise customers looking for website conversion with a range of granular features
  • Popular with large customers as reports can easily be created to show how changes have helped to increase engagement
  • Multiple features to see how website visitors behave with real time tracking capabilities, including page visits, clicks, conversion funnels and advanced drill downs of user behavior
  • Visibility of individual user behavior with a range of heatmaps
  • A range of analysis and data driven testing tools which goes beyond competitors in this category
  • Completely white labelled and customizable CSS surveys which can pop up whenever you want, such as after a period of time or when a customer is about to leave the page
  • Unique note taking and hypothesis functionality which makes it easy to create and test new ideas
  • Testing and experimenting features are granular with range of A/B testing, split URL design and multivariate testing – with visual design and code editor

Expert Insights

VWO is a very powerful website conversion tool. It has a huge range of features to help you get solid data over the people visiting your website, and how they engage with it. You can view detailed heatmaps, conversion funnels and real time user activity. This will help you identify usability issues with your site. The core strength of this service is the data driven approach to help you improve conversion rates.

VWO offer a variety of reports and analytics to show you the exact number of people visiting your pages, their demographics – all within a detailed reporting dashboard. The service also encourages you to create forms to gather more data on your customer experience. With this data you can hypothesis and multiple different tests to see what works and what doesn’t to engage more visitors.

This service has a lot of advanced features, which means it can be quite difficult to use for small businesses. They also may not need many of the features on offer. But for larger enterprises who want the most granular data on their website’s visitors, VWO is a good option to consider.