Drift’s core focus is on removing lead forms, which can cause a delay between customer signalling their interest in a product, and you being able to convert them into a sale. Their solution to this problem is chat bots which can speak to customers for you. These chatbots pass qualified leads onto the human sales agents who can continue the conversation in real time.
Drift offers strong features to create advanced chatbots. You can set specific paths so that every customer gets their questions answered smoothly and quickly. This product is slightly different to others in this category for its overall focus on the chat bot feature, but these tools increase conversions efficiently. This is an expensive service, and so is suitable for larger organizations with a big customer base, who want to maximize sales, while making their customer live chatting as efficient as possible.