Comparison

Compare Exclaimer Cloud - Signatures vs Sigstr

See this comparison of Exclaimer Cloud - Signatures vs Sigstr.

Snapshot

Email signatures for O365, Exchange and G Suite.

Snapshot

Email Signatures to help customers standardize brand consistency and drive ROI via emails.

For

Companies looking for a way to easily design good looking signatures, and easily manage them across an organisation

For

Marketeers looking to use signatures as a marketing tool to provide customers personalised ads on every email.

What is Exclaimer?

Exclaimer is a market leading Email Signature platform. They have a varied customer based, ranging from small and medium businesses and large enterprise users. They offer a range of products aimed at different types of customers. This includes Signatures for Office 365, Signatures for G-Suite, Signature Manager Exchange Edition and Signature Manager Outlook edition. All of these platforms provide a management console for designing email signatures for employees.

What is Sigstr?

Sigstr is an email signature tool that sees email signatures first and foremost as a marketing opportunity to promote your products and brand. They offer a range of features to allow your emails to include visually striking banners, such as including gifs to capture audience attention. This product uses AI systems to apply personalised signatures as a banner ad on every email. The platform also offers reporting and analytics and employee group management.

Profile: Exclaimer Cloud - Signatures

Category:
Email Signatures
Website:
exclaimer.com
Founded:
2001
Headquartered:
Hampshire, England
Suitable For:
SMBs and Enterprise

Profile: Sigstr

Category:
Email Signatures
Website:
sigstr.com
Founded:
2013
Headquartered:
Indianapolis, IN
Suitable For:
SMBs and Enterprise

Features

  • Offer support for multiple email providers, including O365, G Suite and on-premise platforms
  • Fully featured and easy to use drag and drop signature editor, which allows you to easily create great looking design, with live updates in real time if you need to make an addition
  • Easy management features allow you to create signatures for one user, whole departments or the whole company
  • Signatures can include social media buttons, images, logos, custom fonts and promotional banners
  • Variety of pre-built templates for signatures for quick designs that look good
  • Web based management console that allows you to easily manage signatures, with folders for different users, the designer is also web based meaning that there are no downloads needed
  • Team management features that allow you to give different managers admin permissions, so the sales manager can implement signatures designed specifically for sales
  • Multiple integrations such as Azure support

Features

  • Ideal solution for companies looking to advertise products or events to customers within emails, with advertising targeted to each individual recipient
  • Template generator is web based and easy to use, with relevant content automatically used in signatures
  • Good features for event marketing with registration materials and countdown widget features that can be used in signatures
  • Good employee management features, such as being able to segment designs by individuals, departments and geography
  • Multiple reporting and analysis capabilities are offered to help measure ROI including click notifications, click tracking and engagement statistics, alongside third party tracking integrations
  • Employee Data Management and employee preferences can all be managed through the web based Sigstr account
  • Range of interactions with platforms like Hubspot to help you map user journeys and conversions

Expert Insight

Sigstr is an ideal option for marketing teams looking for a way to turn their email signatures into a banner advert to promote your brand. Sigstr offers features to create a template, and then uses AI system to provide personalised content for your audience. This is easy to use and will help to engage customers through email communications. You can choose the type of content in your signatures, including widgets like gifs and countdown timers. The platform also offers a good web based management platform and reports to help you assign different signatures to different employee groups and see how well your email campaigns are preforming. Important, there are also a good range of integrations on offer, so the system plays well with your existing campaign tools.

This platform is not the best for companies looking for B2B signature management, with more of a focus on marketing and visually striking product advertising. But for companies looking to visually engage customers and increase conversions, this is a compelling solution.