Comparison

Compare GetResponse vs MailChimp

See this comparison of GetResponse vs MailChimp.

Snapshot

Email marketing and automated email campaign tool.

Snapshot

Market leading email design and email campaign platform.

For

Businesses looking to easily create personalized emails and newsletters.

For

Customers who want an easy to use email marketing tool, with a great range of features at cost-effective pricing

Who are GetResponse?

GetResponse is a Polish company, with customers in over 182 countries. They offer a comprehensive email marketing tool with a lot of features. GetResponse has a focus on creating newsletter content alongside email campaigns. The services also offers a range of automated emails, and tools to make the most out of your readership with personalised campaigns. GetResponse has a focus on being user friendly without compromising on features.

Who are MailChimp?

MailChimp is a market leading email marketing tool. It offers businesses a range of features to help engage their audience. They are one of the biggest platforms in this market with over six billion emails sent every week. The platform has a focus on ease of use, advanced features and a high level of customer support.

Profile: GetResponse

Category:
Email Marketing Tools
Website:
getresponse.com
Founded:
1998
Headquartered:
Poland
Deployment:
Cloud
Starting Price:
$20 / month, price increases with contacts & functionality
Suitable For:
SMB

Profile: MailChimp

Category:
Email Marketing Tools
Website:
mailchimp.com
Founded:
2001
Headquartered:
Georgia, USA
Deployment:
Cloud
Starting Price:
$10 / month for unbranded version
Suitable For:
SMB

Features

  • Perfect tool for businesses looking to create engaging and high quality newsletters
  • The service has deliverability rates of over 99%, meaning your emails are unlikely to be marked as spam
  • Service offers over 500 pre-built templates and 1000 stock images to use in your design templates
  • Service automatically scales emails to fit all devices and mobile editor allows you to fine tune this
  • Dynamic content and audience segmentation allows you to include recipients name and locations within emails
  • Much cheaper than some competitors for the basic plans
  • GetResponse has a range of reports and analysis, including open rate, engagement, segmentation reports and ROI
  • Great ‘Perfect Timing’ tool which ensures that messages are sent when a user is most likely to be active
  • Unique landing page editor to help you generate more leads
  • 99%

Features

  • The platform easily integrates with a number of apps and other services such as Salesforce
  • Offers automation features to help simplify email marketing, including welcome emails, reminders about items left in carts and automatic product recommendations
  • Easy to use and customisable email designer, which can be worked on by multiple people within a marketing team
  • Range of templates and stock images available
  • 96-99% mail delivery rates
  • Free to use for personal accounts and small businesses
  • High quality reporting available, which gives you a range of data to improve your campaigns
  • Customer segments are easy to be identified, with the service predicting demographics so you can personalise your marketing to a specific audience
  • There are a range of advanced features for email marketeers, such as using individual IP addresses
  • Other marketing features available such as landing pages, social media ads and sign up forms

Expert Insight

GetResponse offers a popular email marketing tool. It’s very easy to use to create high quality emails and newsletters to use in your marketing. The service has high deliverability rates and offers a range of good features to help your marketing stand outs. This includes dynamic content and personalisation. The service offers a good range of customisability options, and a unique landing page editor.

GetResponse’s basic plan is far cheaper than some competitors, although some features are only available on higher cost plans. Some people have also suggested that although there is a huge number of templates available, they could be more modernised. This service is a good option for an easy to use email and newsletter marketing tool.

Expert Insights

MailChimp is a powerful email marketing tool. The Email Design tool is simple to use, but offers advanced features. This allows you to create engaging designs that look exactly the way you want them to. The platform is very well suited to small business accounts who need to send out highly target emails to users. The platform allows them to do this with detailed analytics and reporting. This allows you to identify specific customer segments and demographics. You can then fine-tune your marketing to these audiences.

MailChimp also allows standard reports, such as seeing how much engagement your emails are getting. The service allows you to customise calls to actions and landing pages to help increase these engagement rates. This service is not quite as simplified as some competitors. However, it offers advanced features and a number of integrations. If you’re looking for advanced email marketing with a range of other marketing campaign functionality available, MailChimp is a very strong option to consider.