Comparison

Compare Hotjar vs Inspectlet

See this comparison of Hotjar vs Inspectlet.

Snapshot

Easy to use visitor heat mapping, visitor recording and website polling platform

Snapshot

Website recording, heatmaps and A/B testing of website visitors.

For

Customers looking for an easy way to monitor users and obtain customer feedback to help generate more leads and increase usability.

For

Midsized businesses looking for a way to monitor how people are using the site and identify website errors to increase conversions

What is Hotjar?

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

What is Inspectlet?

Inspectlet is a website conversion tool with a core focus on monitoring user behaviour. Monitoring how users navigate your website can be a great way to spot usability issues and bugs. It can also help you to streamline the user journey – and by doing so maximise conversion rates. Inspectlet monitors behaviour through a range of different methods. This includes session recording and a variety of heatmaps. They also offer you a range of reports and analytics to show user behaviour in terms of conversion funnels.

Profile: Hotjar

Category:
Website Conversion Tools
Website:
hotjar.com
Founded:
2014
Headquartered:
Global
Deployment:
Snippet on website
Starting Price:
$89 / month
Suitable For:
SMB, Enterprise, Design Agencies

Profile: Inspectlet

Category:
Website Conversion Tools
Website:
inspectlet.com
Founded:
2011
Headquartered:
Santa Clara, CA, US
Deployment:
Javascript code inserted onto website
Starting Price:
$39 / month
Suitable For:
Mid-sized organizations

Features

  • High quality heat maps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customizable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed to implement
  • Platform allows you to test how web pages are performing and discover where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

Features

  • Session recording gives you full visibility over how people are using the site
  • Powerful filtering and audience segmentation show you how specific demographics are using the platform
  • Comprehensive range of heatmaps including clicks and estimations as to where customers are looking
  • Easy to get started with the platform with only a few lines of code needed to implement
  • Good A/B testing functionality, with metrics to show how successful changes have been in getting conversions
  • Website editor functionality
  • Unique functionality to monitor JavaScript errors and network requests

Expert Insight

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behavior. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly, however they could go further by allowing real time session recordings.

Hotjar helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customizable. Hotjar is a good option, especially for small businesses, looking for a website conversion tool. It’s easy to implement and easy to use to identify and fix website issues.

Expert Insight

Inspectlet is a good website conversion tool if you are looking for really detailed information on user behavior. There are a range of different heatmaps and reports which allow you to drill down and get to grips with how users are interacting with your site. The session recording is also useful. This platform is also good for customers looking for easy to use A/B testing. The platform has a HTML and CSS code editor which allows you to easily make changes, and then comprehensive reports to see how successful those changes have been.

This is not the most fully featured platform – you cannot create custom polls to place on your site. It’s also not the most cost effective. But it is one of the easiest tools out there to monitor the ways users navigate your website, and test ways to increase your conversion rates. If you’re a mid sized business looking for this functionality as well as being able to identify JavaScript errors, Inspectlet is a good platform to consider.