Product Comparison

Hotjar vs Inspectlet

Common Comparisons

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: January 22nd 2019

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, especially small businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

Benefits of Hotjar

  • High quality heatmaps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customisable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is very comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed
  • Great amount of data to test how webpages are performing and where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

What you should know about Hotjar

  • Polls cannot be fully customised and follow a standard design format. More customisation options would be beneficial to businesses
  • There is no option for real time alerts when polls are carried out, or ways to respond to customers who have filled in a form without providing contact details

Expert Insights Verdict on Hotjar

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behaviour. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly. It also helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customisable.

Hotjar is easy to implement and intuitive to use. This is a good all round website conversion tool, especially well suited to small and medium sized businesses.

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: January 22nd 2019

Inspectlet is a website conversion tool with a core focus on monitoring user behaviour. Monitoring how users navigate your website can be a great way to spot usability issues and bugs. It can also help you to streamline the user journey – and by doing so maximise conversion rates. Inspectlet monitors behaviour through a range of different methods. This includes session recording and a variety of heatmaps. They also offer you a range of reports and analytics to show user behaviour in terms of conversion funnels.

Benefits of Inspectlet

  • Session recording gives you full visibility over how people are using the site
  • Powerful filtering and segmentation show you how specific demographics are using the platform
  • Comprehensive range of heatmaps including clicks and estimations as to where customers are looking
  • Easy to get started with the platform with only a few lines of code needed to implement
  • Good A/B testing functionality, with metrics to show how successful changes have been in getting conversions
  • Website editor functionality
  • Unique functionality to monitor JavaScript errors and network requests
  • Customers praise Inspectlet for its simplicity and ease of use

What you should know about Inspectlet

  • Pricing is slightly higher than competitors for more basic monthly plans
  • Recordings are saved for the 30 days on basic plans, which can make it hard to monitor changes in behaviour as you improve your website over several months
  • You cannot create custom forms and surveys with Inspectlet

Expert Insights Verdict on Inspectlet

Inspectlet is a good website conversion tool if you are looking for really detailed information on user behaviour. There are a range of different heatmaps and reports which allow you to drill down and get to grips with how users are interacting with your site. The session recording is also useful. This platform is also good for customers looking for easy to use A/B testing. The platform has a HTML and CSS code editor which allows you to easily make changes, and then comprehensive reports to see how successful those changes have been.

This is not the most fully featured platform – you cannot create custom polls to place on your site. It’s also not the most cost effective. But it is one of the easiest tools out there to monitor the ways users navigate your website, and test ways to increase your conversion rates. If you’re a midsized business looking for this functionality, this is a good product.

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: January 22nd 2019

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, especially small businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

Benefits of Hotjar

  • High quality heatmaps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customisable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is very comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed
  • Great amount of data to test how webpages are performing and where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

What you should know about Hotjar

  • Polls cannot be fully customised and follow a standard design format. More customisation options would be beneficial to businesses
  • There is no option for real time alerts when polls are carried out, or ways to respond to customers who have filled in a form without providing contact details

Expert Insights Verdict on Hotjar

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behaviour. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly. It also helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customisable.

Hotjar is easy to implement and intuitive to use. This is a good all round website conversion tool, especially well suited to small and medium sized businesses.

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: January 22nd 2019

Inspectlet is a website conversion tool with a core focus on monitoring user behaviour. Monitoring how users navigate your website can be a great way to spot usability issues and bugs. It can also help you to streamline the user journey – and by doing so maximise conversion rates. Inspectlet monitors behaviour through a range of different methods. This includes session recording and a variety of heatmaps. They also offer you a range of reports and analytics to show user behaviour in terms of conversion funnels.

Benefits of Inspectlet

  • Session recording gives you full visibility over how people are using the site
  • Powerful filtering and segmentation show you how specific demographics are using the platform
  • Comprehensive range of heatmaps including clicks and estimations as to where customers are looking
  • Easy to get started with the platform with only a few lines of code needed to implement
  • Good A/B testing functionality, with metrics to show how successful changes have been in getting conversions
  • Website editor functionality
  • Unique functionality to monitor JavaScript errors and network requests
  • Customers praise Inspectlet for its simplicity and ease of use

What you should know about Inspectlet

  • Pricing is slightly higher than competitors for more basic monthly plans
  • Recordings are saved for the 30 days on basic plans, which can make it hard to monitor changes in behaviour as you improve your website over several months
  • You cannot create custom forms and surveys with Inspectlet

Expert Insights Verdict on Inspectlet

Inspectlet is a good website conversion tool if you are looking for really detailed information on user behaviour. There are a range of different heatmaps and reports which allow you to drill down and get to grips with how users are interacting with your site. The session recording is also useful. This platform is also good for customers looking for easy to use A/B testing. The platform has a HTML and CSS code editor which allows you to easily make changes, and then comprehensive reports to see how successful those changes have been.

This is not the most fully featured platform – you cannot create custom polls to place on your site. It’s also not the most cost effective. But it is one of the easiest tools out there to monitor the ways users navigate your website, and test ways to increase your conversion rates. If you’re a midsized business looking for this functionality, this is a good product.