Comparison

Compare Hotjar vs VWO

See this comparison of Hotjar vs VWO.

Snapshot

Easy to use visitor heat mapping, visitor recording and website polling platform

For

Customers looking for an easy way to monitor users and obtain customer feedback to help generate more leads and increase usability.

Not For

Customers looking to create the most customizable advanced surveys.

What is Hotjar?

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

Profile: Hotjar

Category:
Website Conversion Tools
Website:
hotjar.com
Founded:
2014
Headquartered:
Global
Deployment:
Snippet on website
Starting Price:
$89 / month
Suitable For:
SMB, Enterprise, Design Agencies

Features

  • High quality heat maps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customizable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed to implement
  • Platform allows you to test how web pages are performing and discover where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

Expert Insight

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behavior. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly, however they could go further by allowing real time session recordings.

Hotjar helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customizable. Hotjar is a good option, especially for small businesses, looking for a website conversion tool. It’s easy to implement and easy to use to identify and fix website issues.

VWO

Snapshot

Data and experiment driven website conversion platform.

For

Enterprise & Agency users looking for a fully featured, granular and data driven website conversion tool.

Not For

Small businesses looking for an easy to use service to make their site more usable without needing to spend time learning a new platform.

What is VWO?

The Visual Website Optimizer (VWO) platform is a website conversion tool with a focus on data-driven testing and experimentation. This platform aims to help you research how your customers behave on your site, plan and carry out tests to increase engagement, and then test how well these measures have worked. As you would expect, the major features this platform offers are AB testing and conversion optimization. This platform is based out of India and is aimed towards large enterprise sized businesses – with infrastructure they argue can handle billions of events per hour.

Profile: VWO

Category:
Website Conversion Tools
Website:
vwo.com
Founded:
2009
Headquartered:
Delhi, India
Deployment:
Javascript code inserted onto website
Starting Price:
Request Quote
Suitable For:
Agencies

Features

  • Suitable platform for enterprise customers looking for website conversion with a range of granular features
  • Popular with large customers as reports can easily be created to show how changes have helped to increase engagement
  • Multiple features to see how website visitors behave with real time tracking capabilities, including page visits, clicks, conversion funnels and advanced drill downs of user behavior
  • Visibility of individual user behavior with a range of heatmaps
  • A range of analysis and data driven testing tools which goes beyond competitors in this category
  • Completely white labelled and customizable CSS surveys which can pop up whenever you want, such as after a period of time or when a customer is about to leave the page
  • Unique note taking and hypothesis functionality which makes it easy to create and test new ideas
  • Testing and experimenting features are granular with range of A/B testing, split URL design and multivariate testing – with visual design and code editor

Expert Insights

VWO is a very powerful website conversion tool. It has a huge range of features to help you get solid data over the people visiting your website, and how they engage with it. You can view detailed heatmaps, conversion funnels and real time user activity. This will help you identify usability issues with your site. The core strength of this service is the data driven approach to help you improve conversion rates.

VWO offer a variety of reports and analytics to show you the exact number of people visiting your pages, their demographics – all within a detailed reporting dashboard. The service also encourages you to create forms to gather more data on your customer experience. With this data you can hypothesis and multiple different tests to see what works and what doesn’t to engage more visitors.

This service has a lot of advanced features, which means it can be quite difficult to use for small businesses. They also may not need many of the features on offer. But for larger enterprises who want the most granular data on their website’s visitors, VWO is a good option to consider.