Product Comparison

Hotjar vs VWO

Common Comparisons

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: January 22nd 2019

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, especially small businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

Benefits of Hotjar

  • High quality heatmaps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customisable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is very comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed
  • Great amount of data to test how webpages are performing and where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

What you should know about Hotjar

  • Polls cannot be fully customised and follow a standard design format. More customisation options would be beneficial to businesses
  • There is no option for real time alerts when polls are carried out, or ways to respond to customers who have filled in a form without providing contact details

Expert Insights Verdict on Hotjar

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behaviour. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly. It also helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customisable.

Hotjar is easy to implement and intuitive to use. This is a good all round website conversion tool, especially well suited to small and medium sized businesses.

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: December 18th 2018

The Visual Website Optimizer (VWO) platform is a website conversion tool with a focus on data-driven testing and experimentation. This platform aims to help you research how your customers behave on your site, plan and carry out tests to increase engagement, and then test how well these measures have worked. As you would expect, the major features this platform offers are AB testing and conversion optimization. This platform is based out of India and is aimed towards large enterprise sized businesses – with infrastructure they argue can handle billions of events per hour.

Benefits of VWO

  • Great platform for enterprise customers looking for website conversion with a range of granular features
  • Popular with large customers as reports can easily be created to show how changes have helped to increase engagement
  • Huge amount of real time tracking capabilities, including page visits, clicks, conversion funnels and advanced drill downs of user behaviour
  • Great visibility of individual user behaviour with a range of heatmaps
  • A range of analysis and data driven testing tools which goes beyond competitors in this category
  • Completely white labelled and customisable in CSS surveys which can pop up whenever you want, such as after a period of time or when a customer is about to leave the page
  • Unique notetaking and hypothesis functionality which makes it easy to create and test new ideas
  • Testing and experimenting features are granular with range of A/B testing, split URL design and multivariate testing – with visual design and code editor

What you should know about VWO

  • The high number of granular features mean that this platform takes some time to learn to use effectively
  • Not recommended for small business, as pricing is higher than alternatives, with features that will likely go beyond what they need
  • The UI could be simplified to make it a bit easier to use

Expert Insights Verdict on VWO

VWO is a very powerful website conversion tool. It has a huge range of features to help you get solid data over the people visiting your website, and how they engage with it. You can view detailed heatmaps, conversion funnels and real time user activity. This will help you identify usability issues with your site. The core strength of this service is the data driven approach to help you improve conversion rates. VWO offer a variety of reports and analytics to show you the exact number of people visiting your pages, their demographics – all within a detailed reporting dashboard. The service also encourages you to create forms to gather more data on your customer experience. With this data you can hypothesis and multiple different tests to see what works and what doesn’t to engage more visitors.

This service has a lot of advanced features, which means it can be quite difficult to use for small businesses. They also may not need many of the features on offer. But for larger enterprises who want the most granular data on their website’s visitors, VWO is a good option.

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: January 22nd 2019

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, especially small businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

Benefits of Hotjar

  • High quality heatmaps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customisable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is very comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed
  • Great amount of data to test how webpages are performing and where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

What you should know about Hotjar

  • Polls cannot be fully customised and follow a standard design format. More customisation options would be beneficial to businesses
  • There is no option for real time alerts when polls are carried out, or ways to respond to customers who have filled in a form without providing contact details

Expert Insights Verdict on Hotjar

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behaviour. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly. It also helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customisable.

Hotjar is easy to implement and intuitive to use. This is a good all round website conversion tool, especially well suited to small and medium sized businesses.

Overall Score
Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

Summary

Review date: December 18th 2018

The Visual Website Optimizer (VWO) platform is a website conversion tool with a focus on data-driven testing and experimentation. This platform aims to help you research how your customers behave on your site, plan and carry out tests to increase engagement, and then test how well these measures have worked. As you would expect, the major features this platform offers are AB testing and conversion optimization. This platform is based out of India and is aimed towards large enterprise sized businesses – with infrastructure they argue can handle billions of events per hour.

Benefits of VWO

  • Great platform for enterprise customers looking for website conversion with a range of granular features
  • Popular with large customers as reports can easily be created to show how changes have helped to increase engagement
  • Huge amount of real time tracking capabilities, including page visits, clicks, conversion funnels and advanced drill downs of user behaviour
  • Great visibility of individual user behaviour with a range of heatmaps
  • A range of analysis and data driven testing tools which goes beyond competitors in this category
  • Completely white labelled and customisable in CSS surveys which can pop up whenever you want, such as after a period of time or when a customer is about to leave the page
  • Unique notetaking and hypothesis functionality which makes it easy to create and test new ideas
  • Testing and experimenting features are granular with range of A/B testing, split URL design and multivariate testing – with visual design and code editor

What you should know about VWO

  • The high number of granular features mean that this platform takes some time to learn to use effectively
  • Not recommended for small business, as pricing is higher than alternatives, with features that will likely go beyond what they need
  • The UI could be simplified to make it a bit easier to use

Expert Insights Verdict on VWO

VWO is a very powerful website conversion tool. It has a huge range of features to help you get solid data over the people visiting your website, and how they engage with it. You can view detailed heatmaps, conversion funnels and real time user activity. This will help you identify usability issues with your site. The core strength of this service is the data driven approach to help you improve conversion rates. VWO offer a variety of reports and analytics to show you the exact number of people visiting your pages, their demographics – all within a detailed reporting dashboard. The service also encourages you to create forms to gather more data on your customer experience. With this data you can hypothesis and multiple different tests to see what works and what doesn’t to engage more visitors.

This service has a lot of advanced features, which means it can be quite difficult to use for small businesses. They also may not need many of the features on offer. But for larger enterprises who want the most granular data on their website’s visitors, VWO is a good option.