Comparison

Compare MailChimp vs Zoho Campaigns

See this comparison of MailChimp vs Zoho Campaigns.

Snapshot

Market leading email design and email campaign platform.

Snapshot

Email marketing tool that will appeal to users of Zoho CRM.

For

Customers who want an easy to use email marketing tool, with a great range of features at cost-effective pricing

For

Customers looking for the easiest way to build high-quality email and newsletter marketing campaigns.

Who are MailChimp?

MailChimp is a market leading email marketing tool. It offers businesses a range of features to help engage their audience. They are one of the biggest platforms in this market with over six billion emails sent every week. The platform has a focus on ease of use, advanced features and a high level of customer support.

What is Zoho Campaigns?

Zoho Campaigns is a cloud-based newsletter and email marketing tool with a focus on ease of use and visually striking designs. The service also integrates with Zoho’s customer relationship monument (CRM) features, to help you better communicate with customers. This platform allows you to create high-quality email marketing and newsletter content, with a large range of pre-built templates. There is a library of images you can use in your campaigns, with a full image editor to make sure they look exactly as you want them to.

Profile: MailChimp

Category:
Email Marketing Tools
Website:
mailchimp.com
Founded:
2001
Headquartered:
Georgia, USA
Deployment:
Cloud
Starting Price:
$10 / month for unbranded version
Suitable For:
SMB

Profile: Zoho Campaigns

Category:
Email Marketing Tools
Website:
zoho.com
Founded:
1996
Headquartered:
California, US
Deployment:
Cloud
Starting Price:
$5 / month
Suitable For:
SMB

Features

  • The platform easily integrates with a number of apps and other services such as Salesforce
  • Offers automation features to help simplify email marketing, including welcome emails, reminders about items left in carts and automatic product recommendations
  • Easy to use and customisable email designer, which can be worked on by multiple people within a marketing team
  • Range of templates and stock images available
  • 96-99% mail delivery rates
  • Free to use for personal accounts and small businesses
  • High quality reporting available, which gives you a range of data to improve your campaigns
  • Customer segments are easy to be identified, with the service predicting demographics so you can personalise your marketing to a specific audience
  • There are a range of advanced features for email marketeers, such as using individual IP addresses
  • Other marketing features available such as landing pages, social media ads and sign up forms

Features

  • Creating an email template is very easy, with an intuitive and modern design interface
  • Pre-built email templates are modern and high quality, so you don’t need to spend time creating one from scratch
  • Easy compatibility check, so you can ensure your content looks good across all browsers and devices
  • Integration with Zoho’s CRM systems mean that customer segments can be identified, and targeted, personalised campaigns created
  • Real time analytics of who is engaging with emails with a range of metrics to show campaign reach
  • Easy to create and schedule automated email responses
  • Social media marketing campaigns are integrated with this platform
  • Permission based marketing
  • Cost effective pricing for businesses of all sizes

Expert Insights

MailChimp is a powerful email marketing tool. The Email Design tool is simple to use, but offers advanced features. This allows you to create engaging designs that look exactly the way you want them to. The platform is very well suited to small business accounts who need to send out highly target emails to users. The platform allows them to do this with detailed analytics and reporting. This allows you to identify specific customer segments and demographics. You can then fine-tune your marketing to these audiences.

MailChimp also allows standard reports, such as seeing how much engagement your emails are getting. The service allows you to customise calls to actions and landing pages to help increase these engagement rates. This service is not quite as simplified as some competitors. However, it offers advanced features and a number of integrations. If you’re looking for advanced email marketing with a range of other marketing campaign functionality available, MailChimp is a very strong option to consider.

Expert Insights.

Zoho Campaigns is a useful tool for small to mid-sized businesses to create email marketing campaigns. The major strength of this platform is the ease of create high quality, engaging designs. The designer platform is very easy to use and intuitive, and customers praise its performance. This means if you want to create great content, without having to learn a complex new editor, Zoho Campaigns is a good option for you. The CRM and reporting is also a big benefit of this platform. Zoho allows you to see detailed analytics and statistics on how well your campaigns are performing, as well as heatmaps. These are useful to see how people engage with your content and allow you to personalise campaigns to best suit their needs.

Some customers have expressed that the product is not as fully featured as they would hope. They argue this platform could go further in terms of customisability and personalisation in the template design editor. However, this platform is very easy to use and cost effective. This makes Zoho a good option for customers looking to easily create high quality marketing materials, without the need for more advanced features.