Zoho Campaigns is a useful tool for small to mid-sized businesses to create email marketing campaigns. The major strength of this platform is the ease of create high quality, engaging designs. The designer platform is very easy to use and intuitive, and customers praise its performance. This means if you want to create great content, without having to learn a complex new editor, Zoho Campaigns is a good option for you. The CRM and reporting is also a big benefit of this platform. Zoho allows you to see detailed analytics and statistics on how well your campaigns are performing, as well as heatmaps. These are useful to see how people engage with your content and allow you to personalise campaigns to best suit their needs.
Some customers have expressed that the product is not as fully featured as they would hope. They argue this platform could go further in terms of customisability and personalisation in the template design editor. However, this platform is very easy to use and cost effective. This makes Zoho a good option for customers looking to easily create high quality marketing materials, without the need for more advanced features.