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ActiveCampaign

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ActiveCampaign

Snapshot

Integrated email marketing, marketing automation, and small business CRM.

For

Email Marketing beginners looking to easily create customisable campaigns to help meet specific goals.

Who are Active Campaign?

Active Campaign is an email marketing tool with a focus on offering granular customisability and features. They offer a range of different email campaigns. This includes email broadcasting, which allows you to send emails one-time emails to everyone on your contact lists. You can also send emails based on triggers, and automated messages.

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Features

  • Easy to use email designer with design functionality to make emails look exactly how you want them to
  • Automated email marketing features allow you to set up reminders to customers about abandoned carts
  • Granular audience segmentation features, with an easy system to send specific email to a targeted audience
  • Includes customer relationship management system to manage leads
  • SMS and Facebook marketing tools are included
  • Useful reports allow you to see all your goals and how successful they are, including engagement and deliverability rates
  • A/B split testing functionality

Expert Insight

ActiveCampaign offers an easy to use service with good functionality when creating email marketing campaigns. It’s ease of use means that this service is recommended for beginners, but it still offers granular customisation options. There is good automation features to send email to specific customers, after certain triggers. Reports are very comprehensive, allowing you to create audience segments and split test your email marketing. The email designer itself is intuitive and easy to use.

The service is not the cheapest for smaller companies, but it does offer strong functionality while being easy to use for beginners. This is a good option if you are starting out in email marketing, but still want a fully featured and customisable service.

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Profile: ActiveCampaign

Category:
Email Marketing Tools
Vendor:
ActiveCampaign
Website:
activecampaign.com
Founded:
2003
HQ:
Chicago, IL (US)

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