ActiveCampaign

COMPANY: ActiveCampaign

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

This product is:

For: Email Marketing beginners looking to easily create customisable campaigns to help meet specific goals.

Not for: Customers looking for the cheapest service on the market, or those looking for the most advanced features.

Overall Score

USER REVIEWS (0) view

Overall Score

USER REVIEWS (0)

ActiveCampaign Review

Review date: January 23rd 2019

Active Campaign is an email marketing tool with a focus on offering granular customisability and features. They offer a range of different email campaigns. This includes email broadcasting, which allows you to send emails one-time emails to everyone on your contact lists. You can also send emails based on triggers, and automated messages.

Benefits of ActiveCampaign

  • Easy to use email designer with good functionality to make emails look exactly how you want them to
  • Good email marketing features, allowing you to set up reminders to customers about abandoned carts for example and powerful automation features
  • Granular audience segmentation features, with an easy system to send specific email to a targeted audience
  • Includes CRM system to manage leads, as well as SMS and Facebook marketing tools
  • Useful reports allow you to see all your goals and how successful they are, including engagement and deliverability rates
  • Easy split testing functionality

What you should know about ActiveCampaign

  • Some customers consider the pricing for ActiveCampaign to be quite high for smaller companies
  • Lacks some more advanced features, such as advanced audience segmentation

Expert Insights Verdict on ActiveCampaign

ActiveCampaign offers an easy to use service with good functionality when creating email marketing campaigns. It’s ease of use means that this service is recommended for beginners, but it still offers granular customisation options. There is good automation features to send email to specific customers, after certain triggers. Reports are very comprehensive, allowing you to create audience segments and split test your email marketing. The email designer itself is intuitive and easy to use.

The service is not the cheapest for smaller companies, but it does offer strong functionality while being easy to use for beginners. This is a good option if you are starting out in email marketing, but still want a fully featured and customisable service.

Free Trial

ActiveCampaign Vendor Overview

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

Website https://www.activecampaign.com/email-marketing
Employees on LinkedIn 327
Glassdoor Rating (43 reviews)
Founded 2003
Revenue $25 to $50 million (USD) per year
Headquarters Chicago, IL (US)
Support Team Location(s) Chicago, IL (US)

ActiveCampaign Service Overview

Support Page https://www.activecampaign.com/contact
Free Trial

There are no reviews for this service

Be the first to review this service

Add a review

ActiveCampaign Features

Explore the features offered by ActiveCampaign

ActiveCampaign Features

Feature Description
Email Design Features Drag and drop editor with multiple design features.
Reports Audience segmentation features, split testing, customisable campaign goals and a range of metrics to show how well email campaigns are performing.
Deliverability Range of helpful guides on increasing deliverability rates, great deliverability according to email tool tester: https://www.emailtooltester.com/en/reviews/activecampaign/
Ease of Use UI is easy to navigate, and template designer is easy to use according to customer reviews.
Free Trial

Pricing

ActiveCampaign Pricing - Plus Profile (Monthly)

Package Price
0-500 users $49
501-1000 users $49
1001-2500 users $99
2501-5000 users $135
5001 -10,000 users $199
10,001-25,000 users $319
25,001 – 50,000 users Contact Us
Free Trial

Score Breakdown

Email Design Features
Reports and Analytics
Deliverability
Ease of Use

Videos and Screenshots

Frequently Compared With