Constant Contact

COMPANY: Constant Contact

Constant Contact provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

This product is:

For: A small business that wants a simple tool to easily create marketing emails.

Not for: A business who wants the most customisable email templates and automation features at a competitive price.

Overall Score


Overall Score


Constant Contact Review

Review date: December 17th 2018

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns.

Benefits of Constant Contact:

  • Designing an email template is extremely easy, and there’s a good range of premade templates
  • The service offers a range of interactive features such as RSVP, donation forms, coupon offers and videos
  • High quality reporting which shows how successful your campaigns have been in real time
  • Reporting includes showing A/B testing, the number of people who opened emails, and the rates of engagement
  • Some automated email tools are available, allowing you to send custom ‘welcome’ emails
  • The platform integrates with a range of other services such as Facebook, WordPress and Outlook
  • The platform automatically optimizes emails to be consistent on every device
  • Constant Contact comply with anti-spam legislation
  • The platform offers a good contact management system

What you should know about Constant Contact:

  • The service could offer more automation functions, to allow you to send emails automatically
  • Very high cost service compared to other services in this market
  • Customers report that there can be long waiting times for support
  • There are not a lot of options if you’re looking to fully customise your campaigns
  • Emails have been known to be marked as spam

Expert Insights Verdict on Constant Contact:

Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging. However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past.

Constant Contact Vendor Overview

Constant Contact provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

Employees on LinkedIn 873
Glassdoor Rating (359 reviews)
Founded 1999
Revenue Unknown
Headquarters Waltham, MA (US)
Support Team Location(s) Massachusetts, USA

Constant Contact Service Overview

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Constant Contact Features

Explore the features offered by Constant Contact

Constant Contact Features

Feature Description
Email Design Features Designing emails is easy. A range of pre – built templates on offer to help with the design. There’re also interactive calls to actions you can implement, which are especially useful for event marketing.
Reports and Analytics Good range of easy to digest reports showing how many emails were delivered, how many were read, and how many were engaged with.
Deliverability Constant Contact is compliant with spam regulations and provides tips to users to ensure they are not spamming readers.
Ease of Use Modern and accessible user interface makes this service easy to use. Dragging and dropping images and interactive calls to actions into designs is easy and intuitive. 


Basic Profile (Monthly)

Package Price
0-500 Users $20
501-2500 users $45
2500-5000 users $65
5001-10,000 users $95
10,001 – 15,000 users $195
15,001 – 25,000 users $225
25,001 – 30,000 users $295
30,001 – 35,000s users $315
35,001 – 50, 000 users $335

Score Breakdown

Email Design Features
Reports and Analytics
Ease of Use

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