Constant Contact have created an easy to use product – suited to email marketing beginners. The design tool is very easy to learn, even for beginners. You can easily add a range of useful calls to action directly into the email. The user interface is modern and accessible. The reports on offer are very easy to understand. This also ties into a useful contact manager feature, so you can segment email communications to specific audiences. This is really important to ensure your marketing is relevant and engaging.
However, this is a high cost service, which lacks more advanced design customizability features. We have also experienced marketing emails being labelled as spam in the past. Constant Contact is a however a good option to consider for companies looking for an easy to use email marketing tool.