Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now.

This product is:

For: Customers looking for advanced chatbot features to enhance their conversion rates.

Not for: Customers looking for a low-cost solution fully focussed on live chatting rather than chatbots.

Overall Score


Overall Score


Drift Review

Review date: December 20th 2018

Drift is a live chat tool which advertises itself as a conversational marketing platform. By this it means it has a focus on using chatbots to qualify leads on your site, and then passing the best ones over to sales reps who will continue the conversation. They argue this helps to save your business time, provides more high quality leads and increases conversion rates. A key benefit is that this gives you real time leads, rather than a form being sent and then a response given.

Drift is a young company that has grown quickly by providing chat bot based live chat software to businesses of all sizes.

Benefits of Drift

  • Leads can be responded to in real time and instantly with chatbots
  • Chatbots have advanced features, like being able to book meetings with sales people for qualified leads
  • Bots run 24/7 so no need for offline forms
  • Service offers alerts when high value customers enter your site, so you can engage them more effectively
  • PlayBooks give you predesigned templates to help you set up bots with advanced functionality, without any technical knowledge
  • Chat bots are fully customisable in their messages and targeting
  • Chat windows can be fully customised and made to fit your website’s visual style
  • You can view current website visitors and start live chats with them directly
  • Customers report that the agent live chat software is very useful, giving them relevant leads that have been qualified by the chat bot

What you should know about Drift

  • Management and admin panels can take some time to learn
  • Expensive service

Expert Insights Verdict on Drift

Drift’s core focus is on removing lead forms, which can cause a delay between customer signalling their interest in a product, and you being able to convert them into a sale. Their solution to this problem is chat bots which can speak to customers for you. These chatbots pass qualified leads onto the human sales agents who can continue the conversation in real time. Drift has a lot of great features to create advanced chatbots. You can set specific paths so that every customer gets their questions answered smoothly and quickly. This product is slightly different to others in this category for it’s overall focus on the chat bot feature, but these tools increase conversions efficiently.

This is an expensive service, and so is suitable for larger organizations with a big customer base, who want to maximise sales, while making their customer live chatting as efficient as possible.

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Drift Vendor Overview

Drift is the world's leading conversational marketing and sales platform that helps businesses connect now with the customers who are ready to buy now.

Website https://www.drift.com/
Employees on LinkedIn 293
Glassdoor Rating (57 reviews)
Founded 2014
Revenue Unknown
Headquarters Boston, MA (US)
Support Team Location(s) Boston, USA

Drift Service Overview

Help Center https://help.drift.com/
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Drift Features

Explore the features offered by Drift.

Drift Features

Feature Description
Visitor Tracking and Analysis AI based lead qualification tools, reporting and analytics based on conversion rates and lead gathering
Customisation and Chat Features Customisable conversation mapping, flexible AI for chatbots, customisable interfaces, share files through chat
Chat Administration Automatic meeting scheduling, lead scoring functionality, conversation tagging, bots can ask customers which department they are interested in and assign agents to that customer
Integrations Integrates with social media and SMS as well as CRM systems, SalesForce, Shopify and Slack
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Drift Pricing (Monthly)

Package Price
Free Free
Standard $50
Pro $500
Company $1500
Enterprise $5000
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Score Breakdown

Visitor Tracking and Analytics
Customisation and Chat Features
Chat Administration

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