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Easy to use visitor heat mapping, visitor recording and website polling platform


Customers looking for an easy way to monitor users and obtain customer feedback to help generate more leads and increase usability.

What is Hotjar?

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.


  • High quality heat maps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customizable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed to implement
  • Platform allows you to test how web pages are performing and discover where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

Expert Insight

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behavior. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly, however they could go further by allowing real time session recordings.

Hotjar helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customizable. Hotjar is a good option, especially for small businesses, looking for a website conversion tool. It’s easy to implement and easy to use to identify and fix website issues.

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Profile: Hotjar

Website Conversion Tools
Snippet on website
Starting Price:
$89 / month
Suitable For:
SMB, Enterprise, Design Agencies

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User Reviews

Marketing Executive

Existing Customer

Marketing, 2-9 employees

Used the product for: 6-12 months

Jul 2, 2019


"Good Website Conversion Tool, With Strong Heatmaps and Analytics"

What did you like best when using this solution?

The recording and heatmapping are great. You can easily identify the most clicked areas of the site, see where visitors are getting lost and identify bugs. It's very useful for getting calls to actions right, and identifying which pages are getting good readership. I like the function where you can see what percentage of users are getting to the bottom of a page, as it helps to see how engaging article content is.

What did you dislike about using this solution?

I dislike that you can't find out more about website visitors, and that you can't record visitors on a specific page without paying for a higher subscription model.

Describe your over overall experience with Hotjar. Did you find this product solved your business needs?

Overall, the free and lower cost tiers of Hotjar work really well. As a small business this tool is invaluable to track bugs on our website and make sure calls to actions are working well. Recording visitors is a very useful feature and is crucial for designing new pages, because it lets us know exactly how people use our site. The heatmaps are good too, showing where people are clicking. One good feature which could be added is giving businesses more analysis about what the data is telling us and how we can use it to our advantage. Overall, I recomment Hotjar.