Hotjar

COMPANY: Hotjar

Hotjar is a new, powerful tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

This product is:

For: Customers looking for an easy way to monitor users and obtain customer feedback to help generate more leads and increase usability.

Not for: Customers looking to create the most customisable and advanced forms and surveys.

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Overall Score

USER REVIEWS (0)

Hotjar Review

Review date: December 18th 2018

Hotjar is a market leading website conversion tool. It’s an ideal way for businesses, especially small businesses, to monitor how their website is being engaged with by visitors. The service also allows you to obtain customer feedback, by creating custom polls and calls to action. Hotjar argues these features allow you to fine-tune your website to generate more leads.

Benefits of Hotjar

  • High quality heatmaps showing where users are clicking and how far users are scrolling down pages
  • Session recording allows you to see exactly how users are interacting with pages easily
  • Surveys and polls are easy to create and customisable, allowing you to create forms to generate leads or gain customer feedback
  • Reporting is very comprehensive, showing a range of user data such as conversion funnels which show where users enter and leave your website
  • Easy to get started with the service, with only one line of code needed
  • Great amount of data to test how webpages are performing and where visitors are coming from
  • Good tools to view lead conversion rates and set goals to improve them
  • Very simple to use and intuitive service with a great range of features

What you should know about Hotjar

  • Polls cannot be fully customised and follow a standard design format. More customisation options would be beneficial to businesses
  • There is no option for real time alerts when polls are carried out, or ways to respond to customers who have filled in a form without providing contact details

Expert Insights Verdict on Hotjar

Hotjar is one of the most fully featured and intuitive website conversion tools available. It has a range of high quality tools to monitor user behaviour. This includes heatmapping of maps, clicks and mouse movements. Hotjar also gives you full recording of user sessions. These are invaluable to identifying areas where your site can be more user friendly. It also helps you learn what users like about your site, and how they interact with it. Hotjar does give you some information about users, such as their location, and if they are visiting from a company, what domain they use. Hotjar allows you to easily create polls and customer surveys, although an area they could improve is in making these more customisable.

Hotjar is easy to implement and intuitive to use. This is a good all round website conversion tool, especially well suited to small and medium sized businesses.

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Hotjar Vendor Overview

Hotjar is a new, powerful tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Website https://www.hotjar.com/
Employees on LinkedIn 67
Glassdoor Rating (24 reviews)
Founded 2014
Revenue Unknown
Headquarters San Ġiljan (Malta)
Support Team Location(s) Global

Hotjar Service Overview

Help Center https://help.hotjar.com/hc/en-us
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Hotjar Features

Explore the features offered by Hotjar.

Hotjar Features

Feature Description
Behaviour Monitoring Heatmaps allow you to see how users engage with the site. Visitor recordings can help you identify usability issues.
Reporting and Analytics Analysis of conversion rates, form analysis which helps to show how your forms are performing.
Polling and Feedback You can create customisable widgets, create polls for feedback and lead generation and cross device surveys. You can create multi-questioned forms, with skips.
Administration Multi-device support, support for over 40 languages, one script implementation, you can block your own IP so as not to skew reporting and recording, role based user access.
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Pricing

Hotjar pricing (Monthly)

Package Price
Basic Free
Plus $29
Business $89
Agency Contact Us
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Score Breakdown

Behvaiour Monitoring
Reports and Analytics
Polling and Feedback
Administration

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