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iContact

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iContact

Snapshot

Snapshot: Easy Email Marketing platform with unlimited sending.

For

Customers looking for a cost effective and easy to use email marketing tool.

What is iContact?

iContact offer an email marketing platform promising to simplify email marketing. Their service is primarily aimed at small to mid-sized companies. They offer an easy to use drag and drop email design builder. They also offer some automation features, reporting and A/B split testing functionality. If you are just getting started with email campaigns, iContact offer one-to-one consultancy with one of their email marketing experts.

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Features

  • Consultancy on offer which will help small business take advantage of the platform
  • Drag and drop email designer is simple to use and allows you to easily optimize emails
  • One button spam check within the designer to help improve deliverability rates
  • Multiple pre-built templates available, or the option to build your own from scratch
  • Robust A/B splittesting functionality
  • Good automation features which allow you to deliver tailored email content to different customer segments
  • Easily digestible reports to show your campaign’s performance metrics
  • Audience segments are easy to identify and tailor content towards
  • Good range of subscriber management tools, with tools to create sign up forms and increase conversions
  • Cost effective service

Expert Insight

iContact offers an easy to use, robust email marketing tool. Building email designs is easy, with the option to build from scratch, or with many pre-built templates available. The designer studio is not the most flexible or fully featured, but it will allow you to quickly create email designs that look good. There is a unique spam check feature built into the designer, which is a good tool to make sure your deliverability rates are high. iContact also offers reporting. Once again, this isn’t the most advanced or comprehensive reporting available, but it will till you key campaign metrics and tell you what customer segments you should be targeting.

iContact offer good automation features that utilise these customer segments to allow you to send personalised email content which can help to drive engagement and conversions. iContact also offer consultancy and customer support which many of their users have described as very useful in improving their email marketing. iContact is an ideal solution for businesses looking for an easy to use, cost effective way to send email marketing to their customers.

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Profile: iContact

Category:
Email Marketing Tools
Vendor:
iContact
Website:
icontact.com
Founded:
2003
HQ:
Morrisville, NC (US)
Suitable For:
SMBs and Enterprise

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