iContact

COMPANY: iContact

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind.

This product is:

For: Customers looking for a cost effective and easy to use email marketing tool.

Not for: Customers looking for the most advanced features and reporting.

Overall Score

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Overall Score

USER REVIEWS (0)

iContact Review

Review date: January 23rd 2019

iContact offer an email marketing platform promising to simplify email marketing. Their service is primarily aimed at small to mid-sized companies. They offer an easy to use drag and drop email design builder. They also offer some automation features, reporting and A/B split testing functionality. If you are just getting started with email campaigns, iContact offer one-to-one consultancy with one of their email marketing experts.

Benefits of iContact

  • Consultancy on offer which will help small business take advantage of the platform
  • Drag and drop email designer is simple to use and allows you to easily optimize emails
  • One button spam check within the designer to help improve deliverability rates
  • Multiple pre-built templates available, or the option to build your own from scratch
  • Robust A/B splittesting functionality
  • Good automation features which allow you to deliver tailored email content to different customer segments
  • Easily digestible reports to show your campaign’s performance metrics
  • Audience segments are easy to identify and tailor content towards
  • Good range of subscriber management tools, with tools to create sign up forms and increase conversions
  • Cost effective service

What you should know about iContact

  • No HTML code editor if you want to build an email from scratch
  • Reporting is not as comprehensive as some competitor services
  • Customers have expressed they’d like to see more flexibility with the service

Expert Insights Verdict on iContact

iContact offers an easy to use, robust email marketing tool. Building email designs is easy, with the option to build from scratch, or with many pre-built templates available. The designer studio is not the most flexible or fully featured, but it will allow you to quickly create email designs that look good. There is a unique spam check feature built into the designer, which is a good tool to make sure your deliverability rates are high. iContact also offers reporting. Once again, this isn’t the most advanced or comprehensive reporting available, but it will till you key campaign metrics and tell you what customer segments you should be targeting. There are good automation features that utilise these customer segments to allow you to send personalised email content which can help to drive engagement and conversions. iContact also offer consultancy and customer support which many of their users have described as very useful in improving their email marketing.

iContact is an ideal solution for businesses looking for an easy to use, cost effective way to send email marketing to their customers.

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iContact Vendor Overview

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind.

Website https://www.icontact.com/
Employees on LinkedIn 229
Glassdoor Rating (50 reviews)
Founded 2003
Revenue $25 to $50 million (USD) per year
Headquarters Morrisville, NC (US)
Support Team Location(s) Morrisville, NC (US)

iContact Service Overview

Support Page https://www.icontact.com/support
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iContact Features

Explore the features offered by iContact

iContact Features

Feature Description
Email Design Features Easy to use drag and drop editor with expansive template library, device optimisation functions, themes are customizable and can be built from scratch, inbuilt photo editor.
Reports Reports over key performance metrics such as conversion rate and email reach, real time reporting available, granular individual reporting.
Deliverability Spam checker tool to help increase deliverability rates.
Ease of Use Drag and drop editor is easy to use, and reports are easily digestible.
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Pricing

iContact Pricing (Monthly)

Package Price
Essential $32
Professional $99
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Score Breakdown

Email Design Features
Reports and Analytics
Deliverability
Ease of Use

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