Inspectlet is a good website conversion tool if you are looking for really detailed information on user behavior. There are a range of different heatmaps and reports which allow you to drill down and get to grips with how users are interacting with your site. The session recording is also useful. This platform is also good for customers looking for easy to use A/B testing. The platform has a HTML and CSS code editor which allows you to easily make changes, and then comprehensive reports to see how successful those changes have been.