Review

MailChimp

MailChimp

Snapshot

Market leading email design and email campaign platform.

For

Customers who want an easy to use email marketing tool, with a great range of features at cost-effective pricing

Not For

Enterprise customers seeking a transactional email solution

Who are MailChimp?

MailChimp is a market leading email marketing tool. It offers businesses a range of features to help engage their audience. They are one of the biggest platforms in this market with over six billion emails sent every week. The platform has a focus on ease of use, advanced features and a high level of customer support.

Features

  • The platform easily integrates with a number of apps and other services such as Salesforce
  • Offers automation features to help simplify email marketing, including welcome emails, reminders about items left in carts and automatic product recommendations
  • Easy to use and customisable email designer, which can be worked on by multiple people within a marketing team
  • Range of templates and stock images available
  • 96-99% mail delivery rates
  • Free to use for personal accounts and small businesses
  • High quality reporting available, which gives you a range of data to improve your campaigns
  • Customer segments are easy to be identified, with the service predicting demographics so you can personalise your marketing to a specific audience
  • There are a range of advanced features for email marketeers, such as using individual IP addresses
  • Other marketing features available such as landing pages, social media ads and sign up forms

Expert Insights

MailChimp is a powerful email marketing tool. The Email Design tool is simple to use, but offers advanced features. This allows you to create engaging designs that look exactly the way you want them to. The platform is very well suited to small business accounts who need to send out highly target emails to users. The platform allows them to do this with detailed analytics and reporting. This allows you to identify specific customer segments and demographics. You can then fine-tune your marketing to these audiences.

MailChimp also allows standard reports, such as seeing how much engagement your emails are getting. The service allows you to customise calls to actions and landing pages to help increase these engagement rates. This service is not quite as simplified as some competitors. However, it offers advanced features and a number of integrations. If you’re looking for advanced email marketing with a range of other marketing campaign functionality available, MailChimp is a very strong option to consider.

Get a Quote

Profile: MailChimp

Category:
Email Marketing Tools
Vendor:
Mail Chimp
Website:
mailchimp.com
Founded:
2001
HQ:
Georgia, USA
Deployment:
Cloud
Starting Price:
$10 / month for unbranded version
Suitable For:
SMB

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