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Market leading email design and email campaign platform.


Customers who want an easy to use email marketing tool, with a great range of features at cost-effective pricing

Who are MailChimp?

MailChimp is a market leading email marketing tool. It offers businesses a range of features to help engage their audience. They are one of the biggest platforms in this market with over six billion emails sent every week. The platform has a focus on ease of use, advanced features and a high level of customer support.

Top Alternatives to MailChimp


  • The platform easily integrates with a number of apps and other services such as Salesforce
  • Offers automation features to help simplify email marketing, including welcome emails, reminders about items left in carts and automatic product recommendations
  • Easy to use and customisable email designer, which can be worked on by multiple people within a marketing team
  • Range of templates and stock images available
  • 96-99% mail delivery rates
  • Free to use for personal accounts and small businesses
  • High quality reporting available, which gives you a range of data to improve your campaigns
  • Customer segments are easy to be identified, with the service predicting demographics so you can personalise your marketing to a specific audience
  • There are a range of advanced features for email marketeers, such as using individual IP addresses
  • Other marketing features available such as landing pages, social media ads and sign up forms

Expert Insights

MailChimp is a powerful email marketing tool. The Email Design tool is simple to use, but offers advanced features. This allows you to create engaging designs that look exactly the way you want them to. The platform is very well suited to small business accounts who need to send out highly target emails to users. The platform allows them to do this with detailed analytics and reporting. This allows you to identify specific customer segments and demographics. You can then fine-tune your marketing to these audiences.

MailChimp also allows standard reports, such as seeing how much engagement your emails are getting. The service allows you to customise calls to actions and landing pages to help increase these engagement rates. This service is not quite as simplified as some competitors. However, it offers advanced features and a number of integrations. If you’re looking for advanced email marketing with a range of other marketing campaign functionality available, MailChimp is a very strong option to consider.

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Profile: MailChimp

Email Marketing Tools
Mail Chimp
Georgia, USA
Starting Price:
$10 / month for unbranded version
Suitable For:

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User Reviews

Marketing Manager

Existing Customer

Marketing, 2-9 employees

Used the product for: 1-2 years

Jul 2, 2019


"MailChimp: Simple - but effective"

What did you like best when using this solution?

To get started with Mailchimp is very simple and easy. The templates are helpful to get your first campaign started and saves time. Using the drag and drop style interface is very user friendly. The integration with our social media is a great addition to our marketing campaigns. The analytics offered provide great insight into your campaigns’ impact instantly.

What did you dislike about using this solution?

In order to customize your emails, you need to upgrade your account to unlock these features. While there are plenty of templates available trying to redesign them, or importing your own theme can be time consuming. Segmentation can be more confusing than other platforms. Overall, it’s a great tool to trial email marketing, but the free version is limiting.

Describe your over overall experience with MailChimp. Did you find this product solved your business needs?

On the whole, I would highly recommend Mailchimp as a great email marketing tool especially for Small Businesses. It been useful for building up an audience and be more efficient in our marketing activity.