COMPANY: Mouseflow

Mouseflow is an all-in-one analytics tool that shows you how visitors are really using your website. Features include session replay, heatmaps, funnels, form analytics, and feedback campaigns.

This product is:

For: Customers looking for a range of features to help convert more leads, including heatmapping and forms.

Not for: Organizations looking for data driven testing and analytics for granular A/B testing.

Overall Score


Overall Score


Mouseflow Review

Review date: January 22nd 2019

Mouseflow is a website conversion tool with multiple features to help you monitor the user experience on your website and boost conversions. Mouseflow describes itself as an ‘all-in-one analytics tool’ which offers session replays, heatmaps, conversion funnels, reporting and forms and polling. These tools are designed to help you to understand your audience and increase leads, by optimizing the design of your website.

Benefits of Mouseflow

  • Session replay shows a recording of all user behaviours, with support for mobile tracking with gesture detection, with details about the type of user shown, with frustration monitoring
  • Javascript error tracking helps to identify bugs that users come across on the site, even when it’s not noticeable
  • Heatmaps show clicks, movement, scrolls attentions and geography to help identify what aspects of your site most users are engaging with
  • Conversion funnels show the user journey through the site, helping to identify what goes wrong if a customer drops out
  • You have the ability to create custom surveys to obtain customer feedback, which are customisable and can be highly targeted
  • There are a range of analytics to show user trends, with historical analysis available to show the impact of changes over time
  • Detailed reporting showing an overview of the traffic of the site over time

What you should know about Mouseflow

  • Higher priced than some competitor services
  • Some customers have requested more admin features, like being able to add notes to recordings

Expert Insights Verdict on Mouseflow

Mouseflow is one of the most fully featured all-in-one style website optimization tools, offering more than just a focus on session recording or granular analytics. The platform offers you important insights into how well your website is engaging readers. Session recording us useful, with frustration monitoring automatically highlighting sessions where users have experienced problems. Mouseflow offers visibility into customer segments, conversion funnels and customer segments. They also allow you to create custom forms and surveys so you can gain more insights into your customer’s experiences.

Mouseflow is more advanced than some competitor services and offers a good range of features for mid-sized to larger organisations looking for a range of features to increase their website conversions.

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Mouseflow Vendor Overview

Mouseflow is an all-in-one analytics tool that shows you how visitors are really using your website. Features include session replay, heatmaps, funnels, form analytics, and feedback campaigns. With clients of all sizes (SMB to enterprise) and in all industries, Mouseflow provides full insight into what happens on a website.

Employees on LinkedIn 15
Glassdoor Rating (0 reviews)
Founded 2010
Revenue Unknown
Headquarters Austin, Texas
Support Team Location(s) Texas, USA

Mouseflow Service Overview

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Mouseflow Features

Explore the features offered by Mouseflow.

Mouseflow Features

Feature Description
Behaviour Monitoring Session replays, javascript error tracking, mobile usage tracking, all with user details. Range of heatmaps including scroll heatmaps, attention heatmaps and geography heatmaps.
Reporting and Analytics Form analytics, funnels, error reporting, frustration monitoring. Historical analysis available.
Polling and Feedback You can create customisable targeted surveys with multiple steps which automatically generates reports.
Administration Integrates with a range of other services, customisable alters.
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Mouseflow Pricing

Package Price
Starter $29
Growth $99
Pro $399
Enterprise Contact Us
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Score Breakdown

Behvaiour Monitoring
Reports and Analytics
Polling and Feedback

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