Review

Pure360

Pure360

Snapshot

Marketing technology to improve customer experiences, drive sales and increase customer loyalty.

For

Businesses in markets such as retail who are looking to sell products to customers and need to promote sales with personalised content.

Not For

Smaller businesses looking for basic newsletter functionality, who do not need granular personalisation options.

What is Pure360?

Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation.

Features

  • Unique ‘Email Maturity Model,’ a framework allowing you to benchmark your email marketing strategy and using market expert advice to increase customer conversions
  • A range of marketing technologies alongside email marketing including website personalisation and customer lifecycle automation
  • Intuitive and easy to use email designer, with *countdown functionality, live pricing and availability and more
  • Allows the creation of highly targeted campaigns with email segmentation
  • Great reporting and testing features to improve open rates such as testing subject lines on a small portion of readers
  • AI functionality means that you can implement personalised messages for recipients based on their individual shopping habits with ‘recommended for you’ products
  • In – depth reporting based on individual customer data which you can use to build highly targeted campaigns
  • Customers report that Pure360 offers high levels of customer support

Expert Insight

Pure360 offers advanced personalisation features for email marketing campaigns. It’s AI systems use customer demographics and behaviours to create highly targeted campaigns, which will help to increase conversions. The drag and drop editor is easy to use. The focus on data and analytics means there is a range of highly granular customer data and reporting, which can be used to optimise campaigns and create audience segments and customer profiles. This service is ideally suited to businesses looking to sell tangible products to their audiences, with features such as countdowns for when sales end, and a drag and drop feature which shows customers products specific to what their browsing history suggests they want.

This is an advanced service which is suited for larger teams and is perhaps not the best choice for companies looking for an easy to use newsletter email marketing tool. For companies looking to create campaigns highly personalised to their audience, however, this Pure360 is a good platform to consider.

Get a Quote

Profile: Pure360

Category:
Email Marketing Tools
Vendor:
Pure360
Website:
pure360.com
Founded:
2001
HQ:
Brighton, England
Suitable For:
SMBs and Enterprise

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