Pure360 offers advanced personalisation features for email marketing campaigns. It’s AI systems use customer demographics and behaviours to create highly targeted campaigns, which will help to increase conversions. The drag and drop editor is easy to use. The focus on data and analytics means there is a range of highly granular customer data and reporting, which can be used to optimise campaigns and create audience segments and customer profiles. This service is ideally suited to businesses looking to sell tangible products to their audiences, with features such as countdowns for when sales end, and a drag and drop feature which shows customers products specific to what their browsing history suggests they want.
This is an advanced service which is suited for larger teams and is perhaps not the best choice for companies looking for an easy to use newsletter email marketing tool. For companies looking to create campaigns highly personalised to their audience, however, this Pure360 is a good platform to consider.