Pure360

COMPANY: Pure360

Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation.

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Pure360 Review

Review date: January 23rd 2019

  • Unique ‘Email Maturity Model,’ a framework allowing you to benchmark your email marketing strategy and using market expert advice to increase customer conversions
  • Pure 360 offer a range of marketing technologies alongside email marketing including website personalisation and customer lifecycle automation
  • Intuitive and easy to use email designer, with countdown functionality, live pricing and availability and more
  • Allows the creation of highly targeted campaigns with email segmentation
  • Great reporting and testing features to improve open rates such as testing subject lines on a small portion of readers
  • AI functionality means that you can implement personalised messages for recipients based on their individual shopping habits with ‘recommended for you’ products, and emails will be sent at the best time for each recipient
  • In – depth reporting based on individual customer data which you can use to build highly targeted campaigns
  • Customers report that Pure360 offers high levels of customer support

What you should know about Pure360

  • This platform is aimed primarily towards advanced marketers with a large audience based
  • Advanced features mean this service is not the easiest to use

Expert Insights Verdict on Pure360

Pure360 offers advanced personalisation features for email marketing campaigns. It’s AI systems use customer demographics and behaviours to create highly targeted campaigns, which will help to increase conversions. The drag and drop editor is easy to use. The focus on data and analytics means there is a range of highly granular customer data and reporting, which can be used to optimise campaigns and create audience segments and customer profiles. This service is ideally suited to businesses looking to sell tangible products to their audiences, with features such as countdowns for when sales end, and a drag and drop feature which shows customers products specific to what their browsing history suggests they want.

This is an advanced service which is suited for larger teams and is perhaps not the best choice for companies looking for an easy to use newsletter email marketing tool. For companies looking to create campaigns highly personalised to their audience, however, this Pure360 is an ideal solution.

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Pure360 Vendor Overview

Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation.

Website https://www.pure360.com/
Employees on LinkedIn 97
Glassdoor Rating (40 reviews)
Founded 2001
Revenue $10 to $25 million (USD) per year
Headquarters Brighton, England
Support Team Location(s) Brighton, England

Pure360 Service Overview

Support Page https://help.pure360.com/
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Pure360 Features

Explore the features offered by Pure360

Pure360 features

Feature Description
Email Design Features Easy to use drag and drop designer. AI functionality automatically generates personalised messages for customers based on purchase history, real-time behaviours and purchase intent. Countdown and real time stock availability widgets are also available.
Reports Detailed customer data available including transaction history, in-store purchases, demographics, location and engagement to build customer profiles you can individually target
Deliverability Subject line testing allows you to use a small audience segment to test deliverability to ensure your wider campaign is successful. Automatically optimises the send time for each individual recipient so as to improve open rates.
Ease of Use Drag and drop designer is simple to learn, but advanced reporting and analytics mean that this product will take some time to learn
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Score Breakdown

Email Design Features
Reports and Analytics
Deliverability
Ease of Use

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