Zoho Campaigns

COMPANY: Zoho Corporation

Designing beautiful newsletters doesn't have to be tedious. Zoho Campaigns offers a variety of responsive email templates and customizable layouts for you to quickly create impressive newsletters.

This product is:

For: Customers looking for the easiest way to build high-quality email and newsletter marketing campaigns.

Not for: Customers looking for the most advanced and customisable email marketing tools.

Overall Score


Overall Score


Zoho Campaigns Review

Review date: December 19th 2018

Zoho Campaigns is a cloud-based newsletter and email marketing tool with a focus on ease of use and visually striking designs. The service also integrates with Zoho’s customer relationship monument (CRM) features, to help you better communicate with customers. This platform allows you to create high-quality email marketing and newsletter content, with a large range of pre-built templates. There is a library of images you can use in your campaigns, with a full image editor to make sure they look exactly as you want them to.

Benefits of Zoho Campaigns

  • Creating an email template is very easy, with an intuitive and modern design interface
  • Pre-built email templates are modern and high quality, so you don’t need to spend time creating one from scratch
  • Easy compatibility check, so you can ensure your content looks good across all browsers and devices
  • Integration with Zoho’s CRM systems mean that customer segments can be identified, and targeted, personalised campaigns created
  • Real time analytics of who is engaging with emails with a range of metrics to show campaign reach
  • Easy to create and schedule automated email responses
  • Social media marketing campaigns are integrated with this platform
  • Permission based marketing
  • Cost effective pricing for businesses of all sizes

What you should know about Zoho Campaigns

  • Some customers have experienced difficulty sending test emails to themselves, as they have been marked as spam, platform has a higher bounce rate than some other services
  • Design platform is very easy to use, but customers state it could be more fully featured, with more fonts for example

Expert Insights Verdict on Zoho Campaigns

Zoho Campaigns is a useful tool for small to mid-sized businesses to create email marketing campaigns. The major strength of this platform is the ease of create high quality, engaging designs. The designer platform is very easy to use and intuitive, and customers praise it’s performance. This means if you want to create great content, without having to learn a complex new editor, Zoho Campaigns is a good option for you. The CRM and reporting is also a big benefit of this platform. Zoho allows you to see detailed analytics and statistics on how well your campaigns are performing, as well as heatmaps. These are useful to see how people engage with your content and allow you to personalise campaigns to best suit their needs.

Some customers have expressed that the product is not as fully featured as they would hope. They argue this platform could go further in terms of customisability and personalisation in the template design editor. However, this platform is very easy to use and cost effective. This makes Zoho a good option for customers looking to easily create high quality marketing materials, without the need for more advanced features.

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Zoho Corporation Vendor Overview

Zoho offers beautifully smart software to help you grow your business. With over 40 million users worldwide, Zoho's 40+ products aid your sales and marketing, support and collaboration, finance and recruitment needs - letting you focus only on your business.

Website https://www.zoho.eu/
Employees on LinkedIn 6760
Glassdoor Rating (764 reviews)
Founded 1996
Revenue $50 to $100 million (USD) per year
Headquarters Pleasanton, CA (US)
Support Team Location(s) California, USA

Zoho Campaigns Service Overview

Help Center https://www.zoho.com/campaigns/help/
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Zoho Campaigns Features

Explore the features offered by Zoho Campaigns.

Zoho Campaigns features

Feature Description
Email Design Features Drag and drop design editor, with mixture of pre-built and customisable templates, with the option to upload your own. Image editor included.
Reports and Analytics Reports of campaign performance. Monitor email engagement and clicks. You can view when emails have bounced, and statistics on social media engagement. Geographic reports and demographic statistics.
Deliverability Permission based email marketing to help achieve better engagement rates. Customers have reported issues with emails bouncing however. Zoho is fully compliant with CASL and CAN-SPAM and publish materials to improver deliverability.
Ease of Use Easy to create high quality campaigns. Easy to view statistics and create useful reports. Zoho has an overall focus on being a quick and easy tool for email marketing.
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Zoho Campaigns Monthly Pricing

Package Price
0-500 users $5
501-1000 users $10
1001-2500 users $25
2501-5000 users $45
5001 -10,000 users $70
10,001-25,000 users $125
25,001-50,000 users $200
50,001-100,000 users $350
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Score Breakdown

Email Design Features
Reports and Analytics
Ease of Use

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