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Zoho Campaigns

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Zoho Campaigns

Snapshot

Email marketing tool that will appeal to users of Zoho CRM.

For

Customers looking for the easiest way to build high-quality email and newsletter marketing campaigns.

What is Zoho Campaigns?

Zoho Campaigns is a cloud-based newsletter and email marketing tool with a focus on ease of use and visually striking designs. The service also integrates with Zoho’s customer relationship monument (CRM) features, to help you better communicate with customers. This platform allows you to create high-quality email marketing and newsletter content, with a large range of pre-built templates. There is a library of images you can use in your campaigns, with a full image editor to make sure they look exactly as you want them to.

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Features

  • Creating an email template is very easy, with an intuitive and modern design interface
  • Pre-built email templates are modern and high quality, so you don’t need to spend time creating one from scratch
  • Easy compatibility check, so you can ensure your content looks good across all browsers and devices
  • Integration with Zoho’s CRM systems mean that customer segments can be identified, and targeted, personalised campaigns created
  • Real time analytics of who is engaging with emails with a range of metrics to show campaign reach
  • Easy to create and schedule automated email responses
  • Social media marketing campaigns are integrated with this platform
  • Permission based marketing
  • Cost effective pricing for businesses of all sizes

Expert Insights.

Zoho Campaigns is a useful tool for small to mid-sized businesses to create email marketing campaigns. The major strength of this platform is the ease of create high quality, engaging designs. The designer platform is very easy to use and intuitive, and customers praise its performance. This means if you want to create great content, without having to learn a complex new editor, Zoho Campaigns is a good option for you. The CRM and reporting is also a big benefit of this platform. Zoho allows you to see detailed analytics and statistics on how well your campaigns are performing, as well as heatmaps. These are useful to see how people engage with your content and allow you to personalise campaigns to best suit their needs.

Some customers have expressed that the product is not as fully featured as they would hope. They argue this platform could go further in terms of customisability and personalisation in the template design editor. However, this platform is very easy to use and cost effective. This makes Zoho a good option for customers looking to easily create high quality marketing materials, without the need for more advanced features.

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Profile: Zoho Campaigns

Category:
Email Marketing Tools
Vendor:
Zoho Corporation
Website:
zoho.com
Founded:
1996
HQ:
California, US
Deployment:
Cloud
Starting Price:
$5 / month
Suitable For:
SMB

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