Email Marketing Tools

Compare the Top Email Marketing Tools

What are Email Marketing Tools?

Email Marketing is one of the most popular online marketing strategies. These tools allow you to create an email template, fill it with your great content, and then send it out to your email lists. A good service should allow you to easily create engaging email designs, and track how well they are performing. It should also allow you to send out personalised emails to specific customer segments. Most importantly, your emails shouldn’t end up in the spam folder. You want customers to engage with your content - and they can’t do that if they never see it.

Email Marketing tools should allow you to create high quality and engaging email templates. This should include pictures and videos, with some more advanced tools offering widgets like personalised widgets and countdown timers for sales. Most allow users to make emails from scratch with HTML editors, or allow less experienced marketers to create templates easily with drag and drop email editors.

Another important factor is features that making it easy for marketing teams to implement campaigns and see how well they are performing. Many email marketing tools will offer functionality which allows them to add different customer segments easily to email lists. Advanced platforms will offer automated marketing which will target people with items left in their ‘basket,’ or people who are regularly looking at one product. All good email marketing tools should offer a range of analytics to show how many people have engaged with emails, and how many go onto make a sale, to show return on investment.

Common Comparisons

MailChimp

MailChimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers.

This product is:

For: Customers who want an easy to use email marketing tool, with a great range of features at cost-effective pricing.

Not for: Customers who don’t want to spend time learning a service, and only need the most basic email marketing features.

Score
9.1
Compare

Pure360

Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation.

Score
9.1
Compare

Drip

Build personal, profitable customer relationships at scale—with Drip.

This product is:

For: Customers looking for advanced audience segmentations and advanced automated campaigns.

Not for: Customers looking for the most straightforward, easy to use email marketing tool.

Score
9
Compare

Campaigner

Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting.

Score
9
Compare

Campaign Monitor

We strive to provide the best product and services for our customers, ranging from easy to use email marketing tools to marketing automation to full-featured email marketing platforms used by teams of all sizes all over the world.

This product is:

For: Companies looking for an easy way to create visually striking and customisable emails.

Not for: Bigger companies looking for the most advanced reporting features.

Score
8.9
Compare

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation.

This product is:

For: Businesses looking to easily create personalised emails and newsletters.

Not for: Enterprise sized businesses looking for the most customizable product available.

Score
8.8
Compare

ActiveCampaign

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

This product is:

For: Email Marketing beginners looking to easily create customisable campaigns to help meet specific goals.

Not for: Customers looking for the cheapest service on the market, or those looking for the most advanced features.

Score
8.8
Compare

iContact

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind.

This product is:

For: Customers looking for a cost effective and easy to use email marketing tool.

Not for: Customers looking for the most advanced features and reporting.

Score
8.6
Compare

Zoho Campaigns

Designing beautiful newsletters doesn't have to be tedious. Zoho Campaigns offers a variety of responsive email templates and customizable layouts for you to quickly create impressive newsletters.

This product is:

For: Customers looking for the easiest way to build high-quality email and newsletter marketing campaigns.

Not for: Customers looking for the most advanced and customisable email marketing tools.

Score
8.4
Compare

Constant Contact

Constant Contact provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

This product is:

For: A small business that wants a simple tool to easily create marketing emails.

Not for: A business who wants the most customisable email templates and automation features at a competitive price.

Score
8.3
Compare

MailChimp

MailChimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers.

This product is:

For: Customers who want an easy to use email marketing tool, with a great range of features at cost-effective pricing.

Not for: Customers who don’t want to spend time learning a service, and only need the most basic email marketing features.

9.1

Pure360

Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation.

9.1

Drip

Build personal, profitable customer relationships at scale—with Drip.

This product is:

For: Customers looking for advanced audience segmentations and advanced automated campaigns.

Not for: Customers looking for the most straightforward, easy to use email marketing tool.

9

Campaigner

Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting.

9

Campaign Monitor

We strive to provide the best product and services for our customers, ranging from easy to use email marketing tools to marketing automation to full-featured email marketing platforms used by teams of all sizes all over the world.

This product is:

For: Companies looking for an easy way to create visually striking and customisable emails.

Not for: Bigger companies looking for the most advanced reporting features.

8.9

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation.

This product is:

For: Businesses looking to easily create personalised emails and newsletters.

Not for: Enterprise sized businesses looking for the most customizable product available.

8.8

ActiveCampaign

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences.

This product is:

For: Email Marketing beginners looking to easily create customisable campaigns to help meet specific goals.

Not for: Customers looking for the cheapest service on the market, or those looking for the most advanced features.

8.8

iContact

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind.

This product is:

For: Customers looking for a cost effective and easy to use email marketing tool.

Not for: Customers looking for the most advanced features and reporting.

8.6

Zoho Campaigns

Designing beautiful newsletters doesn't have to be tedious. Zoho Campaigns offers a variety of responsive email templates and customizable layouts for you to quickly create impressive newsletters.

This product is:

For: Customers looking for the easiest way to build high-quality email and newsletter marketing campaigns.

Not for: Customers looking for the most advanced and customisable email marketing tools.

8.4

Constant Contact

Constant Contact provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

This product is:

For: A small business that wants a simple tool to easily create marketing emails.

Not for: A business who wants the most customisable email templates and automation features at a competitive price.

8.3

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