Website Conversion Tools

Compare The Top Website Conversion Tools

What are Website Conversion Tools?

Website Conversion Tools are crucial for businesses looking to improve the user experience and increase levels of engagement with their website. These tools serve two primary functions. The first is that they allow you to monitor user behaviour on the site. This comes in the form of recording sessions, so you can see how people move around your site. It may also include heatmapping and lists of the top pages visited. Some tools may show some user data, such as their domain.

The second function is that they allow you to create forms and polls. This allows you to obtain customer feedback and generate more leads.

Common Comparisons

VWO

VWO is an easy A/B testing tool. Tweak, optimize & personalize your website and apps with minimal IT help.

This product is:

For: Large enterprise users looking for the most fully featured, granular and data driven website conversion tool to test new ideas to increase engagement.

Not for: Small businesses looking for an easy to use service to make their site more usable without needing to spend time learning a new platform.

Score
9.2
Compare

Clicktale

Clicktale taps into the wisdom and behaviour of millions of visitors so that businesses can deliver the best digital experiences and drive amazing business results. Complex behavioural patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language to understand intent.

This product is:

For:Large and Enterprise sized organizations looking to understand customer behaviour and use this to improve the customer experience.

Not for: Smaller and mid-sized customers looking for more basic heatmapping and the ability to create forms and polls.

Score
9.2
Compare

Hotjar

Hotjar is a new, powerful tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

This product is:

For: Customers looking for an easy way to monitor users and obtain customer feedback to help generate more leads and increase usability.

Not for: Customers looking to create the most customisable and advanced forms and surveys.

Score
9
Compare

Crazy Egg

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.

This product is:

For: Customers looking for a way to purely monitor user behaviour to test changes.

Not for Customers looking to create polls and surveys to put on their website.

Score
8.8
Compare

Lucky Orange

Take the mystery out of your website traffic and see for yourself why more than 1000,000 websites have turned to Lucky Orange to help turn more visitors into customers.

This product is:

For: Customers looking for a good all round conversion tool with the ability to live chat with website visitors in real time.

Not for: Customers looking for the most customisable polls and forms or customers looking to monitor behaviour changes over a long period of time.

Score
8.6
Compare

SeeVolution

The SeeVolution Live Customer Experience Web Analytics provides live overlays that span the entirety of your tracked pages illustrating areas of high and low user activity, hot and cold spots, and asset analysis (links, images and forms). Rather than navigating away from the website to analyse visitor trends you'll see a movable, live traffic feed that lays transparently over the page you are tracking that very minute.

This product is:

For: Customers with a large amount of website traffic who want to see audience behaviours in real time, and a cheap, easy to use service.

Not for: Customers looking for the most advanced reporting and data-driven analytics.

Score
8.6
Compare

Inspectlet

Inspectlet records videos of your site visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors use your site again.

This product is:

For: Midsized businesses looking for a simple way to monitor how people are using the site and test ways to increase conversions.

Not for: People looking for advanced features to get customer feedback and interact with visitors.

Score
8.5
Compare

Smartlook

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

This product is:

For: Small to midsized companies looking for easy to use comprehensive customer behaviour mapping and conversion funnels.

Not for: Larger companies looking for advanced data driven A/B testing functionality.

Score
8.5
Compare

FullStory

FullStory captures all your customer experience data in one powerful, easy-to-use platform. They offer session replay, automatic insights, funnel analytics, click maps, and robust search and segmentation.

This product is:

For: Customers looking for session recording and data insights to identify the user experiences of specific customer segments, and to find bugs.

Not for Large enterprise users looking for the most granular and data-driven website conversion tool or organisations looking to create custom polls and forms.

Score
8.4
Compare

Mouseflow

Mouseflow is an all-in-one analytics tool that shows you how visitors are really using your website. Features include session replay, heatmaps, funnels, form analytics, and feedback campaigns.

This product is:

For: Customers looking for a range of features to help convert more leads, including heatmapping and forms.

Not for: Organizations looking for data driven testing and analytics for granular A/B testing.

Score
8.3
Compare

VWO

VWO is an easy A/B testing tool. Tweak, optimize & personalize your website and apps with minimal IT help.

This product is:

For: Large enterprise users looking for the most fully featured, granular and data driven website conversion tool to test new ideas to increase engagement.

Not for: Small businesses looking for an easy to use service to make their site more usable without needing to spend time learning a new platform.

9.2

Clicktale

Clicktale taps into the wisdom and behaviour of millions of visitors so that businesses can deliver the best digital experiences and drive amazing business results. Complex behavioural patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language to understand intent.

This product is:

For:Large and Enterprise sized organizations looking to understand customer behaviour and use this to improve the customer experience.

Not for: Smaller and mid-sized customers looking for more basic heatmapping and the ability to create forms and polls.

9.2

Hotjar

Hotjar is a new, powerful tool that reveals the online behaviour and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

This product is:

For: Customers looking for an easy way to monitor users and obtain customer feedback to help generate more leads and increase usability.

Not for: Customers looking to create the most customisable and advanced forms and surveys.

9

Crazy Egg

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire.

This product is:

For: Customers looking for a way to purely monitor user behaviour to test changes.

Not for Customers looking to create polls and surveys to put on their website.

8.8

Lucky Orange

Take the mystery out of your website traffic and see for yourself why more than 1000,000 websites have turned to Lucky Orange to help turn more visitors into customers.

This product is:

For: Customers looking for a good all round conversion tool with the ability to live chat with website visitors in real time.

Not for: Customers looking for the most customisable polls and forms or customers looking to monitor behaviour changes over a long period of time.

8.6

SeeVolution

The SeeVolution Live Customer Experience Web Analytics provides live overlays that span the entirety of your tracked pages illustrating areas of high and low user activity, hot and cold spots, and asset analysis (links, images and forms). Rather than navigating away from the website to analyse visitor trends you'll see a movable, live traffic feed that lays transparently over the page you are tracking that very minute.

This product is:

For: Customers with a large amount of website traffic who want to see audience behaviours in real time, and a cheap, easy to use service.

Not for: Customers looking for the most advanced reporting and data-driven analytics.

8.6

Inspectlet

Inspectlet records videos of your site visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors use your site again.

This product is:

For: Midsized businesses looking for a simple way to monitor how people are using the site and test ways to increase conversions.

Not for: People looking for advanced features to get customer feedback and interact with visitors.

8.5

Smartlook

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

This product is:

For: Small to midsized companies looking for easy to use comprehensive customer behaviour mapping and conversion funnels.

Not for: Larger companies looking for advanced data driven A/B testing functionality.

8.5

FullStory

FullStory captures all your customer experience data in one powerful, easy-to-use platform. They offer session replay, automatic insights, funnel analytics, click maps, and robust search and segmentation.

This product is:

For: Customers looking for session recording and data insights to identify the user experiences of specific customer segments, and to find bugs.

Not for Large enterprise users looking for the most granular and data-driven website conversion tool or organisations looking to create custom polls and forms.

8.4

Mouseflow

Mouseflow is an all-in-one analytics tool that shows you how visitors are really using your website. Features include session replay, heatmaps, funnels, form analytics, and feedback campaigns.

This product is:

For: Customers looking for a range of features to help convert more leads, including heatmapping and forms.

Not for: Organizations looking for data driven testing and analytics for granular A/B testing.

8.3

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