Compare the Top Email Marketing Tools

What are Email Marketing Tools?

Email Marketing is one of the most popular online marketing strategies. These tools allow you to create an email template, fill it with your great content, and then send it out to your email lists. A good service should allow you to easily create engaging email designs, and track how well they are performing. It should also allow you to send out personalised emails to specific customer segments. Most importantly, your emails shouldn’t end up in the spam folder. You want customers to engage with your content - and they can’t do that if they never see it.

Email Marketing tools should allow you to create high quality and engaging email templates. This should include pictures and videos, with some more advanced tools offering widgets like personalised widgets and countdown timers for sales. Most allow users to make emails from scratch with HTML editors, or allow less experienced marketers to create templates easily with drag and drop email editors.

Another important factor is features that making it easy for marketing teams to implement campaigns and see how well they are performing. Many email marketing tools will offer functionality which allows them to add different customer segments easily to email lists. Advanced platforms will offer automated marketing which will target people with items left in their ‘basket,’ or people who are regularly looking at one product. All good email marketing tools should offer a range of analytics to show how many people have engaged with emails, and how many go onto make a sale, to show return on investment.

Compare Email Marketing Tools

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ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. More information...
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We strive to provide the best product and services for our customers, ranging from easy to use email marketing tools to marketing automation to full-featured email marketing platforms used by teams of all sizes all over the world. More information...
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Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. More information...
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Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns. More information...
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Drip is an email marketing tool with a focus on helping you connect with customers. This means it has more of a focus on Electronic Customer Relationship Management (ECRM) than other competitors in this category. Drip is a good option if you want to create highly personalized and targeted email marketing campaigns, to help drive engagement. More information...
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GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. More information...
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iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind. More information...
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MailChimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers. More information...
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Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation. More information...
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Designing beautiful newsletters doesn't have to be tedious. Zoho Campaigns offers a variety of responsive email templates and customizable layouts for you to quickly create impressive newsletters. More information...

ActiveCampaign

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. More information...

Campaign Monitor

We strive to provide the best product and services for our customers, ranging from easy to use email marketing tools to marketing automation to full-featured email marketing platforms used by teams of all sizes all over the world. More information...

Campaigner

Campaigner® is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. More information...

Constant Contact

Constant Contact is an email marketing service that’s been operating since 1995. The platform aims to help small businesses engage their readers with high quality, engaging emails that are easy to design. They also offer a range of other features to help you make the most out of your email campaigns. More information...

Drip

Drip is an email marketing tool with a focus on helping you connect with customers. This means it has more of a focus on Electronic Customer Relationship Management (ECRM) than other competitors in this category. Drip is a good option if you want to create highly personalized and targeted email marketing campaigns, to help drive engagement. More information...

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Now also including landing pages, webinars and marketing automation. More information...

iContact

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need. We built our platform with YOUR success in mind. More information...

MailChimp

MailChimp is an always-on marketing platform for small businesses. We make innovative, beautiful products that empower those businesses to find more customers. More information...

Pure360

Pure360 is a UK based marketing technology company founded in 2002. They work with thousands of brands such as Innocent Drinks, PayPal and Hastings Direct. Their products now span across the digital marketing landscape—from website personalisation, to behavioural targeting, to marketing automation. More information...

Zoho Campaigns

Designing beautiful newsletters doesn't have to be tedious. Zoho Campaigns offers a variety of responsive email templates and customizable layouts for you to quickly create impressive newsletters. More information...

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